Everything you need to know about graphic design, visual communication and branding

Explore a wide selection of articles on FOROALFA, where experts in graphic design, visual communication and branding share their knowledge and analysis on best practices.

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Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
The Casting Session
Commercial spot for a brand campaign.
The Equal and the Different
To provide a real basis for the idea of “originality”.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
What graphic design awards can't see
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.