Why the Best Design Might Be the Most Obvious
The virus of originality and the fear of being obvious are ruining design.
Latest Articles
Mini Rio: Exploring Rio de Janeiro Through 100 Pictograms
Discover the vibrant culture of Rio de Janeiro through 100 unique pictograms. This design project explores the city's landmarks, traditions, and daily life, offering a visual celebration of its diverse identity.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.