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Norberto Chaves The casting session Advertising spot for a brand campaign.

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Pau De Riba What graphic design awards can't see This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Raúl Belluccia And, how my client's brand is doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.

Fernando Rodríguez Álvarez The citizen designer In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.