Everything you need to know about graphic design, visual communication and branding
Explore a wide selection of articles on FOROALFA, where experts in graphic design, visual communication and branding share their knowledge and analysis on best practices.
Luciano CassisiWhat is a Logotype and What is a LogoAre “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Luciano CassisiHow to Choose the Right Type for Your LogoUnderstanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Fernando Del VecchioSome Ideas are Too BigWe all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Pau De RibaWhat graphic design awards can't seeThis article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.