Social Communication: Complete guide to communication strategies

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.

Fernando Rodríguez Álvarez The citizen designer In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.

Norberto Chaves A “graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Sebastian Guerrini How to Design Political Campaigns A recommended structure for designing a political campaign.

Jorge Luis Muñoz Social design: definitions Graphic design seeking for understanding between sender and receiver through communication.

Jorge Del Toro What Does My Design Communicate? Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.

Victor Garcia Design on the Edge Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Jorge Luis Muñoz Social design cases Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.

Adrián Pierini My Debut as a Design Student Experience and career are based in dedication and hard work.

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’ A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.

Pablo Bertero Creative Myopia The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.

Juanjo Junoy To Think, Feel and Do: Three Clues to Perception Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

Mauricio Arboleda Acosta The smart era A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.

Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Vanessa Lerner Do We Really Know What a Graphic Brand Conveys? If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?

Julián Verna Official Communication Is Not Political Propaganda When state communication resources are misused for party interests.

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.