The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
All about social communication
Find the best thoughts, case studies, book references, debates and tips of interest for the social communication category
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Social Design: Definitions
Graphic design seeking for understanding between sender and receiver through communication.
The Citizen Designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
How to Design Political Campaigns
A recommended structure for designing a political campaign.
What is social design?
Design's social impact is a research area not covered enough by designers.
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Design on the Edge
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
Social Design Cases
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
My Debut as a Design Student
Experience and career are based in dedication and hard work.
Kusi Kusi: Identity as a (regrettable) ‘State affair’
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
To Think, Feel and Do: Three Clues to Perception
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
The Smart Era
A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.
Do you Know Really What Marketing Is?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
