Product Design: Complete guide to product development

Guillermo Dufranc The power of beauty in packaging design Design's aesthetic quality increases value for products and brands, making them more desirable.

Sofia Escudero Holistic and bimodal study in packaging The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

André Ricard Design and everyday's life Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.

Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

José Antonio Giménez Wood’s Future Is in the Rear Mirror If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.

Alfredo Gutiérrez Borrero Usage and brand Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.

Marcio Dupont Design Thinking Is Not Design Clarifying the role of DT in the design process and the correct use by the designer.

André Ricard From the Useful-object to the Object-tool Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.