All about product design

Find the best thoughts, case studies, book references, debates and tips of interest for the product design category

Illustration for the article Design and Everyday's Life
Portrait of André Ricard André Ricard

Design and Everyday's Life

Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.

Illustration for the article Zero Waste Packaging: Possible or Not?
Portrait of Guillermo Dufranc Guillermo Dufranc

Zero Waste Packaging: Possible or Not?

Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

Illustration for the article Wood’s Future Is in the Rear Mirror
Portrait of José Antonio Giménez José Antonio Giménez

Wood’s Future Is in the Rear Mirror

If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.

Illustration for the article Usage and Brand
Portrait of Alfredo Gutiérrez Borrero Alfredo Gutiérrez Borrero

Usage and Brand

Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.

Illustration for the article Argentine Wine Needs Concept
Portrait of Guillermo Dufranc Guillermo Dufranc

Argentine Wine Needs Concept

In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Illustration for the article From the Useful-object to the Object-tool
Portrait of André Ricard André Ricard

From the Useful-object to the Object-tool

Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

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Identity Design Process

Identity Design Process

Dealing with the client, budgeting and planning the stages of brand creation

15 hours (approx.)
Octubre

Brand Audit

Brand Audit

Professional practice workshop: analysis, diagnosis and branding program on real cases

30 hours (approx.)
Octubre

Brand Strategy

Brand Strategy

Keys for programming the design of high-performance logos and graphic symbols

20 hours (approx.)
Noviembre