Product Design: Complete guide to product development

A comprehensive compilation of product innovation, product prototypes, user-centered design, etc. Learn everything you need to know about product design and product design process, with the best thought-provoking articles, case studies, book references, discussions and advice.

The Power of Beauty in Packaging Design
Design's aesthetic quality increases value for products and brands, making them more desirable.
Holistic and Bimodal Study in Packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Design and Everyday's Life
Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Wood’s Future Is in the Rear Mirror
If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.
Usage and Brand
Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.
Design Thinking Is Not Design
Clarifying the role of DT in the design process and the correct use by the designer.
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
From the Useful-object to the Object-tool
Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Brand Redesign

Analytical guide and working method for determining rebranding strategies

15 hours (approx.)
Septiembre

How to Justify the Design

How to build professional authority and overcome the problem of convincing the clients when presenting designs to them

15 hours (approx.)
Septiembre

Identity Design Process

Dealing with the client, budgeting and planning the stages of brand creation

15 hours (approx.)
Octubre

Explorar todos los cursos