Camilo A. Angulo
The Roots of Industrial Design Colleges in Colombia
Looking back from two theories about its origin.
Graphic Design
Thoughts, case studies, book reviews, debates and tips of interest for Graphic Design, written by prominent authors and carefully edited by FOROALFA.
Milton Glaser
Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Erik Spiekermann
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Luciano Cassisi
Logo Functions
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Erik Spiekermann
From the C-Word to the D-Word
Designers must take care of the words we use to talk about our work.
Guillermo Dufranc
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Fernando Rodríguez Álvarez
The citizen designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
Camilo A. Angulo
Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
Guillermo Dufranc
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Fernando Navia Meyer
Graphic design's carbon footprint
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
Luciano Cassisi
Less is Less, More is More
The time is coming - to retire the nearly centenary motto «less is more».
Marco Rinaldi
Are we destined to fail as entrepreneurs?
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
Norberto Chaves
Design and message credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Norberto Chaves
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Norberto Chaves
Don't Mess with My Design!
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Manuel Guerrero
Graphic Design New Fields
Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
Fernando Del Vecchio
Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Jorge Del Toro
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Joan Costa
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Daniela Del Pino
Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Victor Garcia
Design on the Edge
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
Norberto Chaves
A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Guillermo Dufranc
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Jorge Luis Muñoz
Social design cases
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
Fernando Del Vecchio
A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Victor Garcia
Zootype: Is It a Case of Typographic Latin American Amnesia?
Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.
Rossy L. Jiménez González
Graphic Design Students Have No Holiday Season
It's not easy being a designer. It involves sacrificing so many things, among them, to be working at all times, because for a designer, what is «holidays season»?
Lorena Garcia Hidalgo
Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Norberto Chaves
With or Without a Logo-Symbol
A brand choice conditioned by the profile of the organization and its communication.
Sebastian Guerrini
I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
