Complete guide to graphic design: Keys to learning about logo design

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Norberto Chaves The casting session Advertising spot for a brand campaign.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Milton Glaser Ambiguity & Truth “Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.

Norberto Chaves Ten principles of graphic design A suggested decalogue of “good practices” for graphic designers.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Luciano Cassisi Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.

Norberto Chaves With or Without a Logo-Symbol A brand choice conditioned by the profile of the organization and its communication.

Pau De Riba What graphic design awards can't see This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.

Alvaro Magaña Design: accomplice or ally to consumption? In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Fernando Rodríguez Álvarez The citizen designer In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource? The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Norberto Chaves Don't Mess with My Design! The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.

Norberto Chaves A “graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Erik Spiekermann The Seventh Commandment The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Joan Costa Felix Beltran Magician and master of precise expressive form.

Guillermo Dufranc The power of beauty in packaging design Design's aesthetic quality increases value for products and brands, making them more desirable.

Andrés Gustavo Muglia A navel too big Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Luis Llabrés Typeface is now considered as intelectual property For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity The typological role in identity reference.

Jorge Luis Muñoz Social design: definitions Graphic design seeking for understanding between sender and receiver through communication.

Raúl Belluccia And, how my client's brand is doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Sofia Escudero Holistic and bimodal study in packaging The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

André Ricard Fewer Products vs. More Services A possible new horizon for the world and for the Design.

Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Nathaly Pinto The Critical Designer and Material Culture Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.

Guillermo Dufranc Minimalist Packaging Minimalism requires to decide on what is really necessary from what is not.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Erik Spiekermann Logos to Go Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Erik Spiekermann It’s Showtime Good and bad Powerpoint.

Erik Spiekermann From the C-Word to the D-Word Designers must take care of the words we use to talk about our work.

Marco Rinaldi Are we destined to fail as entrepreneurs? The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

Jorge Del Toro What Does My Design Communicate? Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.

Guillermo Dufranc The Rise of Craft Beer Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

María de Mater O’Neill Views and Reflections on Design Education: Local Voices from Puerto Rico Limited inquiry that explored ways of knowing, experiences, and procedures in teaching design in Puerto Rico using a critical reflective practice approach.

Victor Garcia Design on the Edge Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Jorge Luis Muñoz Social design cases Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.