Graphic Design

Thoughts, case studies, book reviews, debates and tips of interest for Graphic Design, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Ten Things I Have Learned
Milton Glaser Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Main illustration of the article Logos to Go
Erik Spiekermann Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article Logo Functions
Luciano Cassisi Logo Functions
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Main illustration of the article Minimalist Packaging
Guillermo Dufranc Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Main illustration of the article Design Manifesto
Pablo Zarate Design Manifesto
Ten principles that guide my daily design practice.
Main illustration of the article The citizen designer
Fernando Rodríguez Álvarez The citizen designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
Main illustration of the article Green Models in Classroom
Camilo A. Angulo Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Graphic design's carbon footprint
Fernando Navia Meyer Graphic design's carbon footprint
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
Main illustration of the article Graphic Design New Fields
Manuel Guerrero Graphic Design New Fields
Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article What Does My Design Communicate?
Jorge Del Toro What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article Birth and Evolution of the Brand in 7 Steps
Joan Costa Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article Branding types
Daniela Del Pino Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Main illustration of the article Design on the Edge
Victor Garcia Design on the Edge
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
Main illustration of the article A “graphic Houdini”
Norberto Chaves A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Main illustration of the article The Rise of Craft Beer
Guillermo Dufranc The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Main illustration of the article Social design cases
Jorge Luis Muñoz Social design cases
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
Main illustration of the article A passion for design
Fernando Del Vecchio A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article Graphic Design Students Have No Holiday Season
Rossy L. Jiménez González Graphic Design Students Have No Holiday Season
It's not easy being a designer. It involves sacrificing so many things, among them, to be working at all times, because for a designer, what is «holidays season»?
Main illustration of the article Why Does the Client Think Different?
Lorena Garcia Hidalgo Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Main illustration of the article I am designer anthropologist
Sebastian Guerrini I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología...

20 hours (approx.)
1 abril

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

15 hours (approx.)
1 abril

Estrategia de Marca

Estrategia de Marca

Claves para programar el diseño de símbolos y logotipos de alto rendimiento

20 hours (approx.)
1 mayo

Tipología de Marcas

Tipología de Marcas

Criterios y herramientas para seleccionar el tipo adecuado al diseñar una marca

15 hours (approx.)
1 mayo

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

20 hours (approx.)
1 junio