How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Complete guide to graphic design: Keys to learning about logo design
A comprehensive compilation of logo creation. Learn everything you need to know about graphic design, online graphic design and freelance graphic designers, with deep reflections, case studies, bibliographic references, enriching discussions, and practical recommendations.
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Less is Less, More is More
The time is coming – to retire the nearly centenary motto «less is more».
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Ten Principles of Graphic Design
A suggested decalogue of “good practices” for graphic designers.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
What graphic design awards can't see
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Fewer Products vs. More Services
A possible new horizon for the world and for the Design.
The Citizen Designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
Don't Mess with My Design!
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
The Seventh Commandment
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
Reality of «Reality»
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
Typeface is Now Considered as Intelectual Property
For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
The Power of Beauty in Packaging Design
Design's aesthetic quality increases value for products and brands, making them more desirable.
A Navel Too Big
Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Holistic and Bimodal Study in Packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Social Design: Definitions
Graphic design seeking for understanding between sender and receiver through communication.
Sign Consumption
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Ambiguity & Truth
“Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Design: Accomplice or Ally to Consumption?
In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
What is social design?
Design's social impact is a research area not covered enough by designers.
The Critical Designer and Material Culture
Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Recipe Book to Get Over the Crisis With Design
Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
The Image as Idea, Graphic, and Message
What is an image? How is it conceived? How is it part of a message?
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
From the C-Word to the D-Word
Designers must take care of the words we use to talk about our work.
