Complete guide to graphic design: Keys to learning about logo design

A comprehensive compilation of logo creation. Learn everything you need to know about graphic design, online graphic design and freelance graphic designers, with deep reflections, case studies, bibliographic references, enriching discussions, and practical recommendations.

Luciano Cassisi How to Choose the Right Type for Your Logo Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.

Luciano Cassisi What is a Logotype and What is a Logo Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?

Norberto Chaves Typological Thinking in Logo Design A key requirement for effectively evaluating and creating logos and brand marks.

Luciano Cassisi Product Logos: How to Analyze and Design Them Keys to analyzing and designing logos for supermarket packaging.

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Luciano Cassisi Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Fernando Del Vecchio Some Ideas are Too Big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource? The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Norberto Chaves The Casting Session Commercial spot for a brand campaign.

Norberto Chaves Ten Principles of Graphic Design A suggested decalogue of “good practices” for graphic designers.

Norberto Chaves Design and Message Credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Norberto Chaves Every Logo Should Be… Twelve supposedly «universal» rules in brand identity design.

Norberto Chaves With or Without a Graphic Symbol A brand choice conditioned by the profile of the organization and its communication.

Pau De Riba What graphic design awards can't see This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity The typological role in identity reference.

Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Milton Glaser Ambiguity & Truth “Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.

Norberto Chaves The Equal and the Different To provide a real basis for the idea of “originality”.

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Fernando Rodríguez Álvarez The Citizen Designer In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.

Norberto Chaves Don't Mess with My Design! The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.

Norberto Chaves A “Graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Erik Spiekermann The Seventh Commandment The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Luis Llabrés Typeface is Now Considered as Intelectual Property For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain

Fernando Del Vecchio And Where are the Opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Joan Costa Felix Beltran Magician and master of precise expressive form.

Andrés Gustavo Muglia A Navel Too Big Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?

Guillermo Dufranc The Power of Beauty in Packaging Design Design's aesthetic quality increases value for products and brands, making them more desirable.

Jorge Luis Muñoz Social Design: Definitions Graphic design seeking for understanding between sender and receiver through communication.

Sofia Escudero Holistic and Bimodal Study in Packaging The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

André Ricard Fewer Products vs. More Services A possible new horizon for the world and for the Design.

Raúl Belluccia And, How My Client's Brand is Doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Fernando Del Vecchio The Challenge of Communicating Value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Martín Álvarez Comesaña Sign Consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.

Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.

Alvaro Magaña Design: Accomplice or Ally to Consumption? In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?

Nathaly Pinto The Critical Designer and Material Culture Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.

Guillermo Dufranc The Rise of Craft Beer Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

Fernando Del Vecchio A Passion for Design Who doesn't want to feel passion for what he or she likes, and loves?

José Antonio Giménez Recipe Book to Get Over the Crisis With Design Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.