How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about Branding
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What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
What graphic design awards can't see
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Don't Mess with My Design!
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
How to Design Political Campaigns
A recommended structure for designing a political campaign.
The Power of Beauty in Packaging Design
Design's aesthetic quality increases value for products and brands, making them more desirable.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Ambiguity & Truth
“Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
CLAP International Design Awards
We launch the the first excellence awards for design, branding and communication professionals in Latin America.
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Web and Graphic Design for Posterity
Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
Kusi Kusi: Identity as a (regrettable) ‘State affair’
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
To Think, Feel and Do: Three Clues to Perception
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Management vs. Leadership
We don't need to manage the present but we should lead the future.
Usage and Brand
Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Branding Types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Design Thinking Is Not Design
Clarifying the role of DT in the design process and the correct use by the designer.
Strategy and Creativity are Part of Design
Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
The Vignelli Canon, a Tribute
Though we can learn from many designers, few have left us a legacy more clear and visible.
Ambient Design and New Technologies
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
