Articles on Branding
Thoughts, case studies, book reviews, debates and tips on Branding, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Luciano Cassisi
- Title:
- Logo Functions
- Synopsis:
- Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
- Translations:
- Share:
- Author:
- Erik Spiekermann
- Title:
- Logos to Go
- Synopsis:
- Corporate identity design is changing. There are designers for whom quantity matters more than quality.
- Translations:
- Share:
- Author:
- Guillermo Dufranc
- Title:
- Minimalist Packaging
- Synopsis:
- Minimalism requires to decide on what is really necessary from what is not.
- Translations:
- Share:
- Author:
- Silvina Rodriguez Picaro
- Title:
- Finding Your Perfect Brand Name
- Synopsis:
- Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
- Share:
- Author:
- Guillermo Dufranc
- Title:
- Healthy Food has Changed Packaging Design
- Synopsis:
- Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- Design and message credibility
- Synopsis:
- Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- Don't Mess with My Design!
- Synopsis:
- The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- Corporate Brand: Selling a Design or Transfering a Resource?
- Synopsis:
- The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
- Translations:
- Share:
- Author:
- Jorge Del Toro
- Title:
- What Does My Design Communicate?
- Synopsis:
- Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
- Translations:
- Share:
- Author:
- Joan Costa
- Title:
- Birth and Evolution of the Brand in 7 Steps
- Synopsis:
- The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
- Translations:
- Share:
- Author:
- Daniela Del Pino
- Title:
- Branding types
- Synopsis:
- Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
- Translations:
- Share:
- Author:
- Fernando Del Vecchio
- Title:
- Some ideas are too big
- Synopsis:
- We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- A “graphic Houdini”
- Synopsis:
- The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
- Translations:
- Share:
- Author:
- Sebastian Guerrini
- Title:
- I am designer anthropologist
- Synopsis:
- My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
- Translations:
- Share:
- Author:
- Fernando Del Vecchio
- Title:
- A passion for design
- Synopsis:
- Who doesn't want to feel passion for what he or she likes, and loves?
- Translations:
- Share:
- Author:
- Norberto Chaves
- Title:
- With or Without a Logo-Symbol
- Synopsis:
- A brand choice conditioned by the profile of the organization and its communication.
- Translations:
- Share:
- Author:
- Guillermo Dufranc
- Title:
- Strategy and Creativity are Part of Design
- Synopsis:
- Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
- Translations:
- Share:
- Author:
- Leonardo Correa
- Title:
- Web and Graphic Design for Posterity
- Synopsis:
- Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
- Translations:
- Share:
- Author:
- Mario Balcázar
- Title:
- The Vignelli Canon, a Tribute
- Synopsis:
- Though we can learn from many designers, few have left us a legacy more clear and visible.
- Translations:
- Share: