The Leading Spanish-Speaking Community for Design & Branding

Welcome to FOROALFA, the primary space for analysis and debate in the Spanish-speaking design world. Explore our archive of over 2,000 articles from top professionals and join the conversation.

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A Legacy of Intellectual Rigor

FOROALFA is not an anonymous platform. It is the result of decades of experience and a shared vision.

This platform is backed by Luciano Cassisi and Raul Belluccia, and is founded on the invaluable intellectual legacy of the master Norberto Chaves. We are the guarantee that you won't find passing trends here, but professional rigor that enriches your practice.

Luciano Cassisi

Luciano Cassisi

Founder & Director

Raúl Belluccia

Raúl Belluccia

Co-founder & Instructor

Legado de Norberto Chaves

Norberto Chaves

Alma Mater & Founder

Recent Analysis & Debates

Our commitment to knowledge continues. Explore the latest insights from our community and YouTube channel.

Latest Articles

Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
The Casting Session
Commercial spot for a brand campaign.
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