Featured articles

Main illustration of the article Some ideas are too big
Author:
Fernando Del Vecchio
Title:
Some ideas are too big
Synopsis:
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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Portrait of Pau De Riba
Author:
Pau De Riba
Title:
What graphic design awards can't see
Synopsis:
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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Portrait of Raúl Belluccia
Author:
Raúl Belluccia
Title:
And, how my client's brand is doing?
Synopsis:
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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Main illustration of the article Logo Functions
Author:
Luciano Cassisi
Title:
Logo Functions
Synopsis:
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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Main illustration of the article The citizen designer
Author:
Fernando Rodríguez Álvarez
Title:
The citizen designer
Synopsis:
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
A “graphic Houdini”
Synopsis:
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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Community Articles

Main illustration of the article 5 Ideas de logos para negocios
Author:
Alegra Ballesteros Jaramillo
Title:
5 Ideas de logos para negocios
Synopsis:
Plantillas gratis que te inspirarán.
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Main illustration of the article Design Manifesto
Author:
Pablo Zarate
Title:
Design Manifesto
Synopsis:
Ten principles that guide my daily design practice.
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Main illustration of the article Finding Your Perfect Brand Name
Author:
Silvina Rodriguez Picaro
Title:
Finding Your Perfect Brand Name
Synopsis:
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
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Portrait of André Ricard
Author:
André Ricard
Title:
The capacity of visualizing
Synopsis:
The essential of designing resides on the ability to imagine how things will work before they materialize.
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Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
I am designer anthropologist
Synopsis:
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Zero Waste Packaging: Possible or Not?
Synopsis:
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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Portrait of Paola Armas
Author:
Paola Armas
Title:
A new Marketing for latin america
Synopsis:
Estatization process on the region promotes a new marketing focus.
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