Design, branding and visual identity strategies, and creative processes

Welcome to FOROALFA, the leading space for discussion and analysis of topics related to graphic design, visual communication and branding in Iberoamerica. Here you will find a vibrant community of professionals, teachers and students who share their knowledge and experiences through branding and design contents.

Explore our topics (brand strategy, brand design, corporate branding, creativity...) and keep up to date with the best practices in the design industry - join the conversation and take your creativity to the next level!

Featured articles

In this section we present a careful selection of articles highlighted by FOROALFA's editing team. Here you will find texts written by members of the community, our own editors and the creators of the site: Norberto Chaves, Luciano Cassisi and Raúl Belluccia. In these articles we address key topics such as the design process, brand strategy and identity design. From reflections to brand analysis, each piece has been chosen for its quality and relevance, offering unique perspectives for those looking to delve deeper into the world of design, branding and communication.

Norberto Chaves The casting session Advertising spot for a brand campaign.

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Pau De Riba What graphic design awards can't see This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Raúl Belluccia And, how my client's brand is doing?

Luciano Cassisi Logo Functions

Norberto Chaves Every logo should be…

Community Articles

Here you will find a selection of reflections on design process, identity design, branding, brand strategy and more, proposed by members of the FOROALFA community. All the texts have gone through an editing process whose objective is to guarantee clear and fluent reading contents. However, it is important to clarify that the ideas expressed by the authors do not necessarily reflect those of the editing team.

Nathaly Pinto The Critical Designer and Material Culture Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.

Pablo Zarate Design Manifesto Ten principles that guide my daily design practice.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

André Ricard The capacity of visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.

Sebastian Guerrini I am designer anthropologist

Guillermo Dufranc Zero Waste Packaging: Possible or Not?

Nelly Paola Armas Castañeda A new Marketing for latin america