The Global Hub for Branding & Design Knowledge

Explore an unparalleled knowledge archive to master the principles of branding and design. A global community of experts sharing the conceptual tools and real-world experience to ground your decisions.

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A Legacy of Intellectual Rigor

FOROALFA is not an anonymous platform. It is the result of decades of experience and a shared vision.

This platform is backed by Luciano Cassisi and Raul Belluccia, and is founded on the invaluable intellectual legacy of the master Norberto Chaves. We are the guarantee that here you won't find passing trends, but the professional rigor to transform your practice.

Luciano Cassisi

Luciano Cassisi

Founder & Director

Raúl Belluccia

Raúl Belluccia

Founder & Instructor

Legado de Norberto Chaves

Norberto Chaves

Alma Mater & Founder

Recent Articles & Debates

Explore the latest reflections from our community.

Latest Articles

Illustration for the article Product Logos: How to Analyze and Design Them

Luciano Cassisi

Product Logos: How to Analyze and Design Them

Keys to analyzing and designing logos for supermarket packaging.

Luciano Cassisi

What is a Logotype and What is a Logo

Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?

Luciano Cassisi

How to Choose the Right Type for Your Logo

Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.

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Knowledge Map

Navigate our pillar guides on the fundamental concepts of design, branding, and communication.

Design

What is design, really? We delve into its concept as a discipline, its methodological process, and its fundamental role in industry and culture.

Branding

Discover what branding is in marketing and communication, personal and emotional branding, brand identity, design, and management, as well as the importance of brand consistency, differentiation, and perception.

Graphic Design

Beyond aesthetics. Delve into the principles of graphic design, its impact on communication, and the criteria for evaluating its quality and effectiveness.

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