Articles on Branding and Design
FOROALFA is a space for thinking and debate on design and branding. Take a look at the latest articles published:
- Author:
- Guillermo Dufranc
- Title:
- Zero Waste Packaging: Possible or Not?
- Synopsis:
- Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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- Votes:
- 3
- Followers:
- 406
- Author:
- Nelly Paola Armas
- Title:
- A new Marketing for latin america
- Synopsis:
- Estatization process on the region promotes a new marketing focus.
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- Votes:
- 0
- Followers:
- 60
- Author:
- Luciano Cassisi
- Title:
- Graphic identity: its aims
- Synopsis:
- Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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- Votes:
- 15
- Comments:
- 4
- Followers:
- 1249
- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Votes:
- 6
- Comments:
- 1
- Followers:
- 3077
- Author:
- Olmo Garcia
- Title:
- NACE, a network designed to abuse creatives
- Synopsis:
- Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
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- Votes:
- 0
- Followers:
- 11
- Author:
- José Antonio Giménez
- Title:
- Book: Recipe book to get over the crisis with design
- Synopsis:
- Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
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- Votes:
- 3
- Comments:
- 1
- Followers:
- 54
- Author:
- Silvina Rodriguez Picaro
- Title:
- Pininfarina revolutionizes coffee and vending machine concept
- Synopsis:
- A new vending machine for the pleasure of the five senses.
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- Votes:
- 0
- Followers:
- 20
- Author:
- Manuel Guerrero
- Title:
- Graphic Design New Fields
- Synopsis:
- Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
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- Votes:
- 7
- Followers:
- 70
- Author:
- Marco Rinaldi
- Title:
- Are we destined to fail as entrepreneurs?
- Synopsis:
- The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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- Votes:
- 10
- Comments:
- 5
- Followers:
- 72
- Author:
- Fernando Rodríguez Álvarez
- Title:
- The citizen designer
- Synopsis:
- In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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- Votes:
- 12
- Comments:
- 4
- Followers:
- 210
- Author:
- Norberto Chaves
- Title:
- A “graphic Houdini”
- Synopsis:
- The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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- Votes:
- 5
- Followers:
- 3077
- Author:
- André Ricard
- Title:
- From the Useful-object to the Object-tool
- Synopsis:
- Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.
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- Votes:
- 1
- Followers:
- 438
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