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Estrategia de Marca
Claves para programar el diseño de símbolos y logotipos de alto rendimiento
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- Author:
- Fernando Del Vecchio
- Title:
- Some ideas are too big
- Synopsis:
- We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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- Votes:
- 3
- Comments:
- 2
- Followers:
- 779
- Author:
- Pau De Riba
- Title:
- What graphic design awards can't see
- Synopsis:
- This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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- Votes:
- 3
- Comments:
- 1
- Followers:
- 50
- Author:
- Raúl Belluccia
- Title:
- And, how my client's brand is doing?
- Synopsis:
- To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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- Votes:
- 1
- Comments:
- 1
- Followers:
- 855
- Author:
- Luciano Cassisi
- Title:
- Logo Functions
- Synopsis:
- Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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- Votes:
- 16
- Comments:
- 4
- Followers:
- 1703
- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Votes:
- 7
- Comments:
- 1
- Followers:
- 3597
- Author:
- Fernando Rodríguez Álvarez
- Title:
- The citizen designer
- Synopsis:
- In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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- Votes:
- 13
- Comments:
- 4
- Followers:
- 218
- Author:
- Norberto Chaves
- Title:
- A “graphic Houdini”
- Synopsis:
- The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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- Votes:
- 6
- Followers:
- 3597
Branding: Diseñador y Cliente
