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A Legacy of Intellectual Rigor

FOROALFA is not an anonymous platform. It is the result of decades of experience and a shared vision.

This platform is backed by Luciano Cassisi and Raul Belluccia, and is founded on the invaluable intellectual legacy of the master Norberto Chaves. We are the guarantee that here you won't find passing trends, but the professional rigor to transform your practice.

Luciano Cassisi

Luciano Cassisi

Founder & Director
Raúl Belluccia

Raúl Belluccia

Founder & Instructor
Legado de Norberto Chaves

Norberto Chaves

Alma Mater & Founder

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Illustration for the article How to Choose the Right Type for Your Logo
Portrait of Luciano Cassisi Luciano Cassisi

How to Choose the Right Type for Your Logo

Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.

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