Featured articles

Main illustration of the article Some ideas are too big

Author:: Fernando Del Vecchio
Title:: Some ideas are too big
Synopsis:: We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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Portrait of Pau De Riba

Author:: Pau De Riba
Title:: What graphic design awards can't see
Synopsis:: This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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Portrait of Raúl Belluccia

Author:: Raúl Belluccia
Title:: And, how my client's brand is doing?
Synopsis:: To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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Author:: Luciano Cassisi
Title:: Logo Functions
Synopsis:: Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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Portrait of Norberto Chaves

Author:: Norberto Chaves
Title:: Every trademark must be...
Synopsis:: Twelve supposedly «universal» rules in designing trademarks.
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Main illustration of the article The citizen designer

Author:: Fernando Rodríguez Álvarez
Title:: The citizen designer
Synopsis:: In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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Portrait of Norberto Chaves

Author:: Norberto Chaves
Title:: A “graphic Houdini”
Synopsis:: The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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Community Articles

Main illustration of the article 5 Ideas de logos para negocios

Author:: Alegra Ballesteros Jaramillo
Title:: 5 Ideas de logos para negocios
Synopsis:: Plantillas gratis que te inspirarán.
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Main illustration of the article Design Manifesto

Author:: Pablo Zarate
Title:: Design Manifesto
Synopsis:: Ten principles that guide my daily design practice.
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Author:: Silvina Rodriguez Picaro
Title:: Finding Your Perfect Brand Name
Synopsis:: Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
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Portrait of André Ricard

Author:: André Ricard
Title:: The capacity of visualizing
Synopsis:: The essential of designing resides on the ability to imagine how things will work before they materialize.
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Portrait of Sebastian Guerrini

Author:: Sebastian Guerrini
Title:: I am designer anthropologist
Synopsis:: My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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Portrait of Guillermo Dufranc

Author:: Guillermo Dufranc
Title:: Zero Waste Packaging: Possible or Not?
Synopsis:: Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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Portrait of Paola Armas

Author:: Paola Armas
Title:: A new Marketing for latin america
Synopsis:: Estatization process on the region promotes a new marketing focus.
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