Design, branding and visual identity strategies, and creative processes
Welcome to FOROALFA, the leading space for discussion and analysis of topics related to graphic design, visual communication and branding in Iberoamerica. Here you will find a vibrant community of professionals, teachers and students who share their knowledge and experiences through branding and design contents.
Explore our topics (brand strategy, brand design, corporate branding, creativity...) and keep up to date with the best practices in the design industry - join the conversation and take your creativity to the next level!
Featured articles
In this section we present a careful selection of articles highlighted by FOROALFA's editing team. Here you will find texts written by members of the community, our own editors and the creators of the site: Norberto Chaves, Luciano Cassisi and Raúl Belluccia. In these articles we address key topics such as the design process, brand strategy and identity design. From reflections to brand analysis, each piece has been chosen for its quality and relevance, offering unique perspectives for those looking to delve deeper into the world of design, branding and communication.
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
Community Articles
Here you will find a selection of reflections on design process, identity design, branding, brand strategy and more, proposed by members of the FOROALFA community. All the texts have gone through an editing process whose objective is to guarantee clear and fluent reading contents. However, it is important to clarify that the ideas expressed by the authors do not necessarily reflect those of the editing team.
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
