The Global Hub for Branding & Design Knowledge

Explore an unparalleled knowledge archive to master the principles of branding and design. A global community of experts sharing the conceptual tools and real-world experience to ground your decisions.

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A Legacy of Intellectual Rigor

FOROALFA is not an anonymous platform. It is the result of decades of experience and a shared vision.

This platform is backed by Luciano Cassisi and Raul Belluccia, and is founded on the invaluable intellectual legacy of the master Norberto Chaves. We are the guarantee that here you won't find passing trends, but the professional rigor to transform your practice.

Luciano Cassisi

Luciano Cassisi

Founder & Director
Raúl Belluccia

Raúl Belluccia

Founder & Instructor
Legado de Norberto Chaves

Norberto Chaves

Alma Mater & Founder

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Knowledge Map

Navigate our pillar guides on the fundamental concepts of design, branding, and communication.

Design

What is design, really? We delve into its concept as a discipline, its methodological process, and its fundamental role in industry and culture.

Branding

Discover what branding is in marketing and communication, personal and emotional branding, brand identity, design, and management, as well as the importance of brand consistency, differentiation, and perception.

Graphic Design

Beyond aesthetics. Delve into the principles of graphic design, its impact on communication, and the criteria for evaluating its quality and effectiveness.

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