Articles on Branding and Design

FOROALFA is a space for thinking and debate on design and branding. Take a look at the latest articles published:

Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Zero Waste Packaging: Possible or Not?
Synopsis:
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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3
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406
Portrait of Nelly Paola Armas
Author:
Nelly Paola Armas
Title:
A new Marketing for latin america
Synopsis:
Estatization process on the region promotes a new marketing focus.
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60
Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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15
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4
Followers:
1249
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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6
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1
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3077
Main illustration of the article NACE, a network designed to abuse creatives
Author:
Olmo Garcia
Title:
NACE, a network designed to abuse creatives
Synopsis:
Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
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11
Main illustration of the article Recipe book to get over the crisis with design
Author:
José Antonio Giménez
Title:
Book: Recipe book to get over the crisis with design
Synopsis:
Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
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3
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1
Followers:
54
Main illustration of the article Pininfarina revolutionizes coffee and vending machine concept
Author:
Silvina Rodriguez Picaro
Title:
Pininfarina revolutionizes coffee and vending machine concept
Synopsis:
A new vending machine for the pleasure of the five senses.
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20
Portrait of Manuel Guerrero
Author:
Manuel Guerrero
Title:
Graphic Design New Fields
Synopsis:
Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
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7
Followers:
70
Main illustration of the article Are we destined to fail as entrepreneurs?
Author:
Marco Rinaldi
Title:
Are we destined to fail as entrepreneurs?
Synopsis:
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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10
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5
Followers:
72
Main illustration of the article The citizen designer
Author:
Fernando Rodríguez Álvarez
Title:
The citizen designer
Synopsis:
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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12
Comments:
4
Followers:
210
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
A “graphic Houdini”
Synopsis:
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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5
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3077
Portrait of André Ricard
Author:
André Ricard
Title:
From the Useful-object to the Object-tool
Synopsis:
Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.
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Votes:
1
Followers:
438
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