Articles on Design and Branding

A space for thinking and debate on design, branding and communication. Take a look at the latest articles published:

Portrait of André Ricard
Author:
André Ricard
Title:
The capacity of visualizing
Synopsis:
The essential of designing resides on the ability to imagine how things will work before they materialize.
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Main illustration of the article Some ideas are too big
Author:
Fernando Del Vecchio
Title:
Some ideas are too big
Synopsis:
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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736
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
I am designer anthropologist
Synopsis:
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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4
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150
Portrait of Pau De Riba
Author:
Pau De Riba
Title:
What graphic design awards can't see
Synopsis:
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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3
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1
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48
Portrait of Raúl Belluccia
Author:
Raúl Belluccia
Title:
And, how my client's brand is doing?
Synopsis:
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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1
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1
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778
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Zero Waste Packaging: Possible or Not?
Synopsis:
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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4
Comments:
5
Followers:
463
Portrait of Nelly Paola Armas
Author:
Nelly Paola Armas
Title:
A new Marketing for latin america
Synopsis:
Estatization process on the region promotes a new marketing focus.
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106
Main illustration of the article Logo Functions
Author:
Luciano Cassisi
Title:
Logo Functions
Synopsis:
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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16
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4
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1442
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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7
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1
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3313
Main illustration of the article NACE, a network designed to abuse creatives
Author:
Olmo Garcia
Title:
NACE, a network designed to abuse creatives
Synopsis:
Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
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