Articles on Design and Branding
A space for thinking and debate on design, branding and communication. Take a look at the latest articles published:
- Author:
- Sebastian Guerrini
- Title:
- I am designer anthropologist
- Synopsis:
- My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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- Votes:
- 2
- Followers:
- 149
- Author:
- Pau De Riba
- Title:
- What graphic design awards can't see
- Synopsis:
- This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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- Votes:
- 2
- Comments:
- 1
- Followers:
- 48
- Author:
- Raúl Belluccia
- Title:
- And, how my client's brand is doing?
- Synopsis:
- To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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- Votes:
- 1
- Comments:
- 1
- Followers:
- 756
- Author:
- Guillermo Dufranc
- Title:
- Zero Waste Packaging: Possible or Not?
- Synopsis:
- Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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- Votes:
- 4
- Comments:
- 5
- Followers:
- 445
- Author:
- Nelly Paola Armas
- Title:
- A new Marketing for latin america
- Synopsis:
- Estatization process on the region promotes a new marketing focus.
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- Votes:
- 0
- Followers:
- 78
- Author:
- Luciano Cassisi
- Title:
- Graphic identity: its aims
- Synopsis:
- Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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- Votes:
- 16
- Comments:
- 4
- Followers:
- 1382
- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Votes:
- 7
- Comments:
- 1
- Followers:
- 3244
- Author:
- Olmo Garcia
- Title:
- NACE, a network designed to abuse creatives
- Synopsis:
- Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
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- Votes:
- 0
- Followers:
- 11
- Author:
- José Antonio Giménez
- Title:
- Book: Recipe book to get over the crisis with design
- Synopsis:
- Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
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- Votes:
- 3
- Comments:
- 1
- Followers:
- 55
- Author:
- Silvina Rodriguez Picaro
- Title:
- Pininfarina revolutionizes coffee and vending machine concept
- Synopsis:
- A new vending machine for the pleasure of the five senses.
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- Votes:
- 0
- Followers:
- 21
- Author:
- Manuel Guerrero
- Title:
- Graphic Design New Fields
- Synopsis:
- Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
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- Votes:
- 7
- Followers:
- 72
- Author:
- Marco Rinaldi
- Title:
- Are we destined to fail as entrepreneurs?
- Synopsis:
- The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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- Votes:
- 10
- Comments:
- 5
- Followers:
- 73
