The Great Branding Myth: What Do Logos Actually Communicate?
Can brands communicate their core ideas and values to the public through the design of their logos?
Recent Articles & Debates
Explore the latest insights from our community, handpicked by the editor.
The First Steps of Brazilian Advertising Animation
As a forerunner to the animated cartoon and a parallel development to early cinema, animation borrowed its language from the already popular comics and caricatures, establishing them as a national graphic reference.
Can Logos Truly Convey Meaning?
Can visual brands communicate complex meanings? This analysis explores the limits of the visual sign, the distinction between narration and connotation, and the critical role of coherence.
