Articles on Design and Branding

A space for thinking and debate on design, branding and communication. Take a look at the latest articles published:

Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
I am designer anthropologist
Synopsis:
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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4
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150
Portrait of Pau De Riba
Author:
Pau De Riba
Title:
What graphic design awards can't see
Synopsis:
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
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2
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1
Followers:
48
Portrait of Raúl Belluccia
Author:
Raúl Belluccia
Title:
And, how my client's brand is doing?
Synopsis:
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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1
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1
Followers:
771
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Zero Waste Packaging: Possible or Not?
Synopsis:
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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Votes:
4
Comments:
5
Followers:
454
Portrait of Nelly Paola Armas
Author:
Nelly Paola Armas
Title:
A new Marketing for latin america
Synopsis:
Estatization process on the region promotes a new marketing focus.
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0
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94
Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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Votes:
16
Comments:
4
Followers:
1424
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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Votes:
7
Comments:
1
Followers:
3290
Main illustration of the article NACE, a network designed to abuse creatives
Author:
Olmo Garcia
Title:
NACE, a network designed to abuse creatives
Synopsis:
Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
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11
Main illustration of the article Recipe book to get over the crisis with design
Author:
José Antonio Giménez
Title:
Recipe book to get over the crisis with design
Synopsis:
Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
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Votes:
3
Comments:
1
Followers:
55
Main illustration of the article Pininfarina revolutionizes coffee and vending machine concept
Author:
Silvina Rodriguez Picaro
Title:
Pininfarina revolutionizes coffee and vending machine concept
Synopsis:
A new vending machine for the pleasure of the five senses.
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0
Followers:
23

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