All about Illustration

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Norberto Chaves Ten principles of graphic design A suggested decalogue of “good practices” for graphic designers.

Norberto Chaves Don't Mess with My Design! The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Norberto Chaves A “graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Milton Glaser Ambiguity & Truth “Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.

Premios Clap CLAP International Design Awards We launch the the first excellence awards for design, branding and communication professionals in Latin America.

Carla Santana Posada Beyond La Catrina A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.

Victor Garcia Design on the Edge Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Carlos Rioja Vindicating Handwriting Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Victor Garcia Zootype: Is It a Case of Typographic Latin American Amnesia? Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.