Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Identificación marcaria
Works at: Cassisi Branding
Teaches at: FADU, Universidad de Buenos Aires
Joined FOROALFA: 2005
Graphic designer, expert in branding and brand identity, professor at the Universidad de Buenos Aires, and creator of FOROALFA. Coordinator of seminars and courses for designers, co-organizer of the CLAP Award (International Design Award) and the Brandor Medal (International Branding Medal).
Heads his own studio, Cassisi Branding. Regularly delivers lectures, courses, and workshops on branding and visual identity at universities, conferences, meetings, and design and branding events across various Latin American countries. Shares his ideas through articles on foroalfa.org and videos on the FOROALFA YouTube channel.
Servicio de consultoría y diagnóstico para alinear la identidad corporativa de su empresa con sus objetivos de negocio.
The virus of originality and the fear of being obvious are ruining design.
Keys to analyzing and designing logos for supermarket packaging.
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
The time is coming – to retire the nearly centenary motto «less is more».
Last week I started following:
3 weeks ago I like the comment of
Percy Becerra in the article
Por qué el mejor diseño puede ser el más obvio
3 weeks ago I like the comment of
Lisandro Iserte in the article
Por qué el mejor diseño puede ser el más obvio
















Train with the experts from our community.
View Courses (in Spanish)Refreshing courses to specialize with the best.
Analytical guide and working method for determining rebranding strategies
15 hours (approx.)
diciembre
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
15 hours (approx.)
diciembre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
enero