Luciano Cassisi

Professional, Professor

Buenos Aires Argentina

Profession: A Graphic Designer

Specialization: Identificación marcaria

Works at: Cassisi Branding

Teaches at: FADU, Universidad de Buenos Aires

Joined FOROALFA: 2005

Graphic designer, expert in branding and brand identity, professor at the Universidad de Buenos Aires, and creator of FOROALFA. Coordinator of seminars and courses for designers, co-organizer of the CLAP Award (International Design Award) and the Brandor Medal (International Branding Medal).

Heads his own studio, Cassisi Branding. Regularly delivers lectures, courses, and workshops on branding and visual identity at universities, conferences, meetings, and design and branding events across various Latin American countries. Shares his ideas through articles on foroalfa.org and videos on the FOROALFA YouTube channel.

https://cassisibranding.com

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Watch this video with Luciano Cassisi👇👇👇

29 min

✅ #1 PERFIL y VALORES de Marca en la creación de LOGO (marca, logotipo...) Proceso de diseño

Articles by Luciano Cassisi (6)

Illustration for the article Why the Best Design Might Be the Most Obvious

Luciano Cassisi

Why the Best Design Might Be the Most Obvious

The virus of originality and the fear of being obvious are ruining design.

Illustration for the article Product Logos: How to Analyze and Design Them

Luciano Cassisi

Product Logos: How to Analyze and Design Them

Keys to analyzing and designing logos for supermarket packaging.

Luciano Cassisi

What is a Logotype and What is a Logo

Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?

Luciano Cassisi

How to Choose the Right Type for Your Logo

Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.

Luciano Cassisi

The Functions of a Logo: How to Design Effective Visual Identities

Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.

Luciano Cassisi

Less is Less, More is More

The time is coming – to retire the nearly centenary motto «less is more».

Recent activity of Luciano Cassisi

Yesterday I like the comment of Percy Becerra in the article Por qué el mejor diseño puede ser el más obvio

3 days ago I like the comment of Lisandro Iserte in the article Por qué el mejor diseño puede ser el más obvio

Last week My reply on the dialogue started by Jamhil Moyano Murrieta in the article Por qué el mejor diseño puede ser el más obvio

El tema de los significados de los motivos utilizados para crear signos marcarios es apasionante y amplio, pero el tema de este artículo es el horror del diseñador a aplicar ideas obvias (poco ocurrentes). ¿Por qué ves una relación entre ambos temas?

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