Luciano Cassisi

Buenos Aires
Argentina

A graphic designer, professional, professor, with 37 years of experience. Lives in Buenos Aires (Buenos Aires), Argentina. Specializes in Identificación Corporativa. Works at Cassisi Branding. Teaches at FADU, Universidad de Buenos Aires. Is interested in Audiovisual Design, Graphic Design, Industrial Design, Web Design, Advertising, Textile Design, Communication, Illustration, Marketing, Branding, Technology, Art, Education. Luciano joined FOROALFA in 2005.

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https://cassisibranding.com

Articles by Luciano Cassisi (2)

Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

More information about Luciano Cassisi

Graphic designer, expert in branding and trademark identification, professor at the University of Buenos Aires, creator of FOROALFA. Coordinator of seminars and courses for designers, co-organizer of the CLAP Award (International Design Award) and the Brandor Medal (International Branding Medal). He runs his own studio, Cassisi Branding. He regularly gives conferences, courses and workshops on branding and visual identification at universities, conferences, meetings and design congresses in various Latin American countries. He shares his ideas through articles on foroalfa.org and videos on FOROALFA’s YouTube channel.

Recent activity of Luciano Cassisi

Last week My reply on the dialogue started by Alisson Cardenas Munoz in the article Cuándo conviene «marcar» productos y servicios

Alisson, te ruego que le digas a tu docente que yo digo que no tiene sentido que te obligue a escribir tu resumen del artículo en este espacio. Tu resúmen no tiene interés para nadie más que para él o ella. Sé que sus intenciones son las mejores: introducirte en la reflexión y el debate en torno a la profesión. Pero no lo está logrando.

Dile por favor que yo le sugiero que en el futuro te pida que hagas tu resumen y que lo escribas a mano en un papel. De esa forma, aunque utilizaras IA, al menos tendrías que leer tu texto una vez y, tal vez, podría ser un gran avance respecto de lo que estamos logrando hoy. En el mundo de la IA, la escritura a mano puede ser revolucionaria.

Read in context

Last week I like the comment of Jorge Reares in the article De dónde proviene la palabra isotipo en diseño gráfico