Luciano Cassisi
Professional, Professor
Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Identificación marcaria
Works at: Cassisi Branding
Teaches at: FADU, Universidad de Buenos Aires
Joined FOROALFA: 2005
Graphic designer, expert in branding and brand identity, professor at the Universidad de Buenos Aires, and creator of FOROALFA. Coordinator of seminars and courses for designers, co-organizer of the CLAP Award (International Design Award) and the Brandor Medal (International Branding Medal).
Heads his own studio, Cassisi Branding. Regularly delivers lectures, courses, and workshops on branding and visual identity at universities, conferences, meetings, and design and branding events across various Latin American countries. Shares his ideas through articles on foroalfa.org and videos on the FOROALFA YouTube channel.
- Followers:
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- Votes:
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- Comments:
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- Published articles:
- 6
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Servicio de consultoría y diagnóstico para alinear la identidad corporativa de su empresa con sus objetivos de negocio.
Articles by Luciano Cassisi (6)
Why the Best Design Might Be the Most Obvious
The virus of originality and the fear of being obvious are ruining design.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Less is Less, More is More
The time is coming – to retire the nearly centenary motto «less is more».
Recent activity of Luciano Cassisi
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3 weeks ago I like the comment of 
Percy Becerra in the article Por qué el mejor diseño puede ser el más obvio
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Lisandro Iserte in the article Por qué el mejor diseño puede ser el más obvio
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