Institutional Communication: Complete guide to corporate image

A comprehensive compilation of corporate communication, organizational communication, corporate identity, etc. Learn everything you need to know about institutional communication and communication management, with the best thought-provoking articles, case studies, book references, discussions and advice.

What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Logo Functions
Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Brand Redesign

Analytical guide and working method for determining rebranding strategies

15 hours (approx.)
Septiembre

How to Justify the Design

How to build professional authority and overcome the problem of convincing the clients when presenting designs to them

15 hours (approx.)
Septiembre

Identity Design Process

Dealing with the client, budgeting and planning the stages of brand creation

15 hours (approx.)
Octubre

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