What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
All about institutional communication
Find the best thoughts, case studies, book references, debates and tips of interest for the institutional communication category
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.
