Luciano Cassisi
Logo Functions
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Institutional communication
Thoughts, case studies, book reviews, debates and tips on Institutional communication, written by prominent authors and carefully edited by FOROALFA.
Norberto Chaves
Design and message credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Norberto Chaves
A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Julián Verna
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.
Mario Aleman
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
