Institutional Communication: Complete guide to corporate image

A comprehensive compilation of corporate communication, organizational communication, corporate identity, etc. Learn everything you need to know about institutional communication and communication management, with the best thought-provoking articles, case studies, book references, discussions and advice.

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Luciano Cassisi What is a Logotype and What is a Logo Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?

Norberto Chaves Design and Message Credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Norberto Chaves A “Graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Mario Aleman A Digital Ecosystem for the New Generations Our current ecosystem is Web 2.0, interactive publicity and online marketing.

Julián Verna Official Communication Is Not Political Propaganda When state communication resources are misused for party interests.