Erik Spiekermann
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Visual identity
Thoughts, case studies, book reviews, debates and tips on Visual identity, written by prominent authors and carefully edited by FOROALFA.
Luciano Cassisi
Logo Functions
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Guillermo Dufranc
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Norberto Chaves
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Joan Costa
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Jorge Del Toro
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Daniela Del Pino
Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Norberto Chaves
With or Without a Logo-Symbol
A brand choice conditioned by the profile of the organization and its communication.
Eric Barajas (Snok Daffy)
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Carlos Rioja
Vindicating Handwriting
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
Norberto Chaves
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Sofia Escudero
Holistic and bimodal study in packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Vanessa Lerner
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
Raúl Belluccia
And, how my client's brand is doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
