How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about visual identity
Find the best thoughts, case studies, book references, debates and tips of interest for the visual identity category
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Holistic and Bimodal Study in Packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Vindicating Handwriting
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
Branding Types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
