Articles in the Visual identity category

Find the best thoughts, case studies, book references, debates and tips of interest for the Visual identity category.

Main illustration of the article Logo Functions
Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Birth and Evolution of the Brand in 7 Steps
Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article Logos to Go
Erik Spiekermann Logos to Go Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article What Does My Design Communicate?
Jorge Del Toro What Does My Design Communicate? Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article Designing for Restaurants
Eric Barajas (Snok Daffy) Designing for Restaurants If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Main illustration of the article Vindicating Handwriting
Carlos Rioja Vindicating Handwriting Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
Main illustration of the article Branding types
Daniela Del Pino Branding types Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.

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