Find the best thoughts, case studies, book references, debates and tips of interest for the user experience category.
Luis LlabrésTypeface is now considered as intelectual propertyFor the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain
Sofia EscuderoHolistic and bimodal study in packagingThe application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Ana YagoSundays Smell of Roast ChickenThe least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
Ana YagoKeep the User in Mind to Overcome the CrisisThe user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user
José Antonio GiménezAve, Caesar, Morituri Te SalutantThe values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.