Sofia Escudero
Holistic and bimodal study in packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Articles in the User experience category
Find the best thoughts, case studies, book references, debates and tips of interest for the User experience category.
Luis Llabrés
Typeface is now considered as intelectual property
For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain
Ana Yago
Sundays Smell of Roast Chicken
The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
Ana Yago
Keep the User in Mind to Overcome the Crisis
The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user
José Antonio Giménez
Ave, Caesar, Morituri Te Salutant
The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
Silvina Rodriguez Picaro
Pininfarina revolutionizes coffee and vending machine concept
A new vending machine for the pleasure of the five senses.
