User experience

Thoughts, case studies, book reviews, debates and tips on User experience, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Typeface is now considered as intelectual property

Luis Llabrés Typeface is now considered as intelectual property

For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain

Ana Yago Sundays Smell of Roast Chicken

The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society

Ana Yago Keep the User in Mind to Overcome the Crisis

The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user

Sofia Escudero Holistic and bimodal study in packaging

The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

José Antonio Giménez Ave, Caesar, Morituri Te Salutant

The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.

Main illustration of the article Pininfarina revolutionizes coffee and vending machine concept

Silvina Rodriguez Picaro Pininfarina revolutionizes coffee and vending machine concept

A new vending machine for the pleasure of the five senses.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Rediseño Estratégico de Marca

Rediseño Estratégico de Marca

Guía analítica y método de trabajo para determinar estrategias de cambio de marca

15 hours (approx.)
1 abril

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología...

20 hours (approx.)
1 abril

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

15 hours (approx.)
1 abril

Estrategia de Marca

Estrategia de Marca

Claves para programar el diseño de símbolos y logotipos de alto rendimiento

20 hours (approx.)
1 mayo

Tipología de Marcas

Tipología de Marcas

Criterios y herramientas para seleccionar el tipo adecuado al diseñar una marca

15 hours (approx.)
1 mayo

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

20 hours (approx.)
1 junio