Communication

Thoughts, case studies, book reviews, debates and tips of interest for Communication, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Logo Functions
Luciano Cassisi Logo Functions
Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Main illustration of the article The citizen designer
Fernando Rodríguez Álvarez The citizen designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
Main illustration of the article Finding Your Perfect Brand Name
Silvina Rodriguez Picaro Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Graphic design's carbon footprint
Fernando Navia Meyer Graphic design's carbon footprint
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article What Does My Design Communicate?
Jorge Del Toro What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article Branding types
Daniela Del Pino Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Main illustration of the article A “graphic Houdini”
Norberto Chaves A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Main illustration of the article A passion for design
Fernando Del Vecchio A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article The Rise of Craft Beer
Guillermo Dufranc The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Main illustration of the article Social design cases
Jorge Luis Muñoz Social design cases
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
Main illustration of the article Why Does the Client Think Different?
Lorena Garcia Hidalgo Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Main illustration of the article I am designer anthropologist
Sebastian Guerrini I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article Zero Waste Packaging: Possible or Not?
Guillermo Dufranc Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Main illustration of the article Making a Living as a Designer
Sebastián Vivarelli Making a Living as a Designer
Why designers'compensation continues to be so low? A question that still calling for an answer.
Main illustration of the article When Conviction Gets in the Way
Alfredo Gutiérrez Borrero When Conviction Gets in the Way
Not all pathways lead us to the same design, nor we all have to design through the same pathway.
Main illustration of the article Instagram: Rage for Ubiquitous Image
Greta Sánchez Instagram: Rage for Ubiquitous Image
The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.
Main illustration of the article We Must Learn to Play the Game
Fernando Del Vecchio We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article What graphic design awards can't see
Pau De Riba What graphic design awards can't see
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
Main illustration of the article Purity
Ana Yago Purity
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
Main illustration of the article Innovation on Design Is Not Inside Design
Fernando Del Vecchio Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Main illustration of the article Vindicating Handwriting
Carlos Rioja Vindicating Handwriting
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
Main illustration of the article Design and intelligence development
Martha Gutiérrez Miranda Design and intelligence development
Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.
Main illustration of the article Ambient design and new technologies
Mariane Garcia Unanue Ambient design and new technologies
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
Main illustration of the article Planned Obsolescence
David Gallo Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

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