How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about Communication
Find the best thoughts, case studies, book references, debates and tips relevant to the area of communication
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
The Functions of a Logo: How to Design Effective Visual Identities
Not all logos serve the same purpose. Understanding their functions is key to designing effective visual identities aligned with their goals.
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
What graphic design awards can't see
This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Social Design: Definitions
Graphic design seeking for understanding between sender and receiver through communication.
The Citizen Designer
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
Don't Mess with My Design!
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
How to Design Political Campaigns
A recommended structure for designing a political campaign.
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Holistic and Bimodal Study in Packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
What is social design?
Design's social impact is a research area not covered enough by designers.
CLAP International Design Awards
We launch the the first excellence awards for design, branding and communication professionals in Latin America.
The Critical Designer and Material Culture
Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Instagram: Rage for Ubiquitous Image
The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.
The Image as Idea, Graphic, and Message
What is an image? How is it conceived? How is it part of a message?
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Social Design Cases
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Purity
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
When Conviction Gets in the Way
Not all pathways lead us to the same design, nor we all have to design through the same pathway.
Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Design and Intelligence Development
Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.
Kusi Kusi: Identity as a (regrettable) ‘State affair’
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
Vindicating Handwriting
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
To Think, Feel and Do: Three Clues to Perception
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Management vs. Leadership
We don't need to manage the present but we should lead the future.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Ave, Caesar, Morituri Te Salutant
The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
Forum, “Fuero” and “Foras”!
On the shared construction of a design without geographical, academic or professional boundaries.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Branding Types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
