Communication

Thoughts, case studies, book reviews, debates and tips of interest for Communication, written by prominent authors and carefully edited by FOROALFA.

Artículos de interés para Comunicación en español Articoli di interesse per Comunicazione in italiano Artigos de interesse para Comunicação em português

Luciano Cassisi Logo Functions

Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Main illustration of the article The citizen designer

Fernando Rodríguez Álvarez The citizen designer

In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name

Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

Guillermo Dufranc Healthy Food has Changed Packaging Design

Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Main illustration of the article Graphic design's carbon footprint

Fernando Navia Meyer Graphic design's carbon footprint

Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.

Norberto Chaves Design and message credibility

Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Norberto Chaves Don't Mess with My Design!

The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource?

The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big

We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Jorge Del Toro What Does My Design Communicate?

Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.

Daniela Del Pino Branding types

Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.

Norberto Chaves A “graphic Houdini”

The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Fernando Del Vecchio A passion for design

Who doesn't want to feel passion for what he or she likes, and loves?

Guillermo Dufranc The Rise of Craft Beer

Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

Jorge Luis Muñoz Social design cases

Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.

Lorena Garcia Hidalgo Why Does the Client Think Different?

When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.

Guillermo Dufranc Strategy and Creativity are Part of Design

Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.

Norberto Chaves With or Without a Logo-Symbol

A brand choice conditioned by the profile of the organization and its communication.

Sebastian Guerrini I am designer anthropologist

My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Guillermo Dufranc Zero Waste Packaging: Possible or Not?

Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

Sebastián Vivarelli Making a Living as a Designer

Why designers'compensation continues to be so low? A question that still calling for an answer.

Alfredo Gutiérrez Borrero When Conviction Gets in the Way

Not all pathways lead us to the same design, nor we all have to design through the same pathway.

Main illustration of the article Instagram: Rage for Ubiquitous Image

Greta Sánchez Instagram: Rage for Ubiquitous Image

The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.

Fernando Del Vecchio We Must Learn to Play the Game

In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Fernando Del Vecchio And where are the opportunities?

Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Pau De Riba What graphic design awards can't see

This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Ana Yago Purity

The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.

Fernando Del Vecchio Innovation on Design Is Not Inside Design

Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Main illustration of the article Vindicating Handwriting

Carlos Rioja Vindicating Handwriting

Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity

The typological role in identity reference.

Martha Gutiérrez Miranda Design and intelligence development

Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.