All about Architecture

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Luciano Cassisi Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Erik Spiekermann The Seventh Commandment The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Andrés Gustavo Muglia A navel too big Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.

Premios Clap CLAP International Design Awards We launch the the first excellence awards for design, branding and communication professionals in Latin America.

María de Mater O’Neill Views and Reflections on Design Education: Local Voices from Puerto Rico Limited inquiry that explored ways of knowing, experiences, and procedures in teaching design in Puerto Rico using a critical reflective practice approach.

Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Ricardo Rangel Creation as the Human Essence In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Camilo A. Angulo The Roots of Industrial Design Colleges in Colombia Looking back from two theories about its origin.

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Mariane Garcia Unanue Ambient design and new technologies New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

André Ricard The capacity of visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.