Architecture

Thoughts, case studies, book reviews, debates and tips of interest for Architecture, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article The Seventh Commandment
Erik Spiekermann The Seventh Commandment
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
Main illustration of the article Reality of «Reality»
Pau De Riba Reality of «Reality»
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
Main illustration of the article Innovation on Design Is Not Inside Design
Fernando Del Vecchio Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Invisible Design
Pau De Riba Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Main illustration of the article Ambient design and new technologies
Mariane Garcia Unanue Ambient design and new technologies
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
Main illustration of the article A navel too big
Andrés Gustavo Muglia A navel too big
Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?
Main illustration of the article Creation as the Human Essence
Ricardo Rangel Creation as the Human Essence
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Main illustration of the article Planned Obsolescence
David Gallo Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article About Effectiveness
Fernando Del Vecchio About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article Sign consumption
Martín Álvarez Comesaña Sign consumption
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Main illustration of the article The capacity of visualizing
André Ricard The capacity of visualizing
The essential of designing resides on the ability to imagine how things will work before they materialize.
Main illustration of the article CLAP International Design Awards
Premios Clap CLAP International Design Awards
We launch the the first excellence awards for design, branding and communication professionals in Latin America.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología...

20 hours (approx.)
1 abril

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

15 hours (approx.)
1 abril

Estrategia de Marca

Estrategia de Marca

Claves para programar el diseño de símbolos y logotipos de alto rendimiento

20 hours (approx.)
1 mayo

Tipología de Marcas

Tipología de Marcas

Criterios y herramientas para seleccionar el tipo adecuado al diseñar una marca

15 hours (approx.)
1 mayo

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

20 hours (approx.)
1 junio