Luciano CassisiLess is Less, More is MoreThe time is coming – to retire the nearly centenary motto «less is more».
Fernando Del VecchioSome ideas are too bigWe all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Erik SpiekermannThe Seventh CommandmentThe tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
Fernando Del VecchioAnd where are the opportunities?Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Pau De RibaInvisible DesignAfter the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Martín Álvarez ComesañaSign consumptionCulture adherence to the speech of globalization require reviewing purposes and values design assumed.
Fernando Del VecchioThe challenge of communicating valueA question to which creative entrepreneurs have no answer to: the value of their proposal.
André RicardCraftsmanship and designCraftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
Alvaro MagañaDesign: accomplice or ally to consumption?In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
Fernando Del VecchioA passion for designWho doesn't want to feel passion for what he or she likes, and loves?
José Antonio Giménez Recipe book to get over the crisis with designProfessionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
Fernando Del VecchioInnovation on Design Is Not Inside DesignNowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Victor GarciaKusi Kusi: Identity as a (regrettable) ‘State affair’A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
Ricardo RangelCreation as the Human EssenceIn a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Pablo BerteroCreative MyopiaThe lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Marco RinaldiManagement vs. LeadershipWe don't need to manage the present but we should lead the future.
Fernando Del VecchioAbout EffectivenessBeing efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Alfredo Gutiérrez BorreroForum, “Fuero” and “Foras”!On the shared construction of a design without geographical, academic or professional boundaries.
Ana BosslerThe Influence of Fashion Bloggers on E-commerceThe fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion.
Fernando Del VecchioWe Must Learn to Play the GameIn the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
André RicardThe ornamentsAn incitement to reconsider the role of the ornament on design works.