Urbanism

Thoughts, case studies, book reviews, debates and tips of interest for Urbanism, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article A passion for design
Fernando Del Vecchio A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Planned Obsolescence
David Gallo Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article About Effectiveness
Fernando Del Vecchio About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article CLAP International Design Awards
Premios Clap CLAP International Design Awards
We launch the the first excellence awards for design, branding and communication professionals in Latin America.
Main illustration of the article The capacity of visualizing
André Ricard The capacity of visualizing
The essential of designing resides on the ability to imagine how things will work before they materialize.

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Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología...

20 hours (approx.)
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Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

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Estrategia de Marca

Estrategia de Marca

Claves para programar el diseño de símbolos y logotipos de alto rendimiento

20 hours (approx.)
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Tipología de Marcas

Tipología de Marcas

Criterios y herramientas para seleccionar el tipo adecuado al diseñar una marca

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Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

20 hours (approx.)
1 junio