All about thought

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Don't Mess with My Design! The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Guillermo Dufranc The power of beauty in packaging design Design's aesthetic quality increases value for products and brands, making them more desirable.

Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Jorge Luis Muñoz Social design: definitions Graphic design seeking for understanding between sender and receiver through communication.

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Nathaly Pinto The Critical Designer and Material Culture Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Adrián Pierini My Debut as a Design Student Experience and career are based in dedication and hard work.

Alfredo Gutiérrez Borrero When Conviction Gets in the Way Not all pathways lead us to the same design, nor we all have to design through the same pathway.

José Antonio Giménez Recipe book to get over the crisis with design Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.

Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Ricardo Rangel Creation as the Human Essence In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Alfredo Gutiérrez Borrero Forum, “Fuero” and “Foras”! On the shared construction of a design without geographical, academic or professional boundaries.

Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Mariane Garcia Unanue Ambient design and new technologies New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Ernesto Antonio Santos León Information and Privacy in the Digital Era New statements are generated with the Internet evolution, especially about data. How is information being handled? What happens to the users' privacy?

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.