

Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Find the best thoughts, case studies, book references, debates and tips of interest for the thought category
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Graphic design seeking for understanding between sender and receiver through communication.
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Design's aesthetic quality increases value for products and brands, making them more desirable.
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.
Who doesn't want to feel passion for what he or she likes, and loves?
Experience and career are based in dedication and hard work.
Not all pathways lead us to the same design, nor we all have to design through the same pathway.
Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
On the shared construction of a design without geographical, academic or professional boundaries.
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
The origin of the creative act from a philosopher's perspective.
New statements are generated with the Internet evolution, especially about data. How is information being handled? What happens to the users' privacy?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
Refreshing courses to specialize with the best.
Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
Octubre
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre