All about designer-client relationship

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource? The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Fernando Del Vecchio And Where are the Opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Raúl Belluccia And, How My Client's Brand is Doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Fernando Del Vecchio The Challenge of Communicating Value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Fernando Del Vecchio A Passion for Design Who doesn't want to feel passion for what he or she likes, and loves?

Leonardo Correa Web and Graphic Design for Posterity Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?

Soledad Dias Learning, the Hard Way My first steps as an independent graphic designer. Mistakes and some useful tips.

Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Pablo Zarate Design Manifesto Ten principles that guide my daily design practice.

Jorge Del Toro Creating Emotional Ties with Customers Companies should do more for their customers: they should establish an emotional connection.