Supplier-customer
Thoughts, case studies, book reviews, debates and tips on Supplier-customer, written by prominent authors and carefully edited by FOROALFA.
Norberto Chaves
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Fernando Del Vecchio
A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Soledad Dias
Learning, the Hard Way
My first steps as an independent graphic designer. Mistakes and some useful tips.
Fernando Del Vecchio
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Leonardo Correa
Web and Graphic Design for Posterity
Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
Fernando Del Vecchio
And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Jorge Del Toro
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
Fernando Del Vecchio
The challenge of communicating value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Raúl Belluccia
And, how my client's brand is doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
