All about packaging

Find the best thoughts, case studies, book references, debates and tips of interest for the packaging category.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Sofia Escudero Holistic and bimodal study in packaging The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

Guillermo Dufranc The Rise of Craft Beer Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

Guillermo Dufranc Minimalist Packaging Minimalism requires to decide on what is really necessary from what is not.

Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Adrián Pierini Packaging and the World Cup Packaging desing specialty revolutionizes during mega sport events.