Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
All about packaging
Find the best thoughts, case studies, book references, debates and tips of interest for the packaging category
Holistic and Bimodal Study in Packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
