Packaging

Thoughts, case studies, book reviews, debates and tips on Packaging, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Minimalist Packaging
Guillermo Dufranc Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article The Rise of Craft Beer
Guillermo Dufranc The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Main illustration of the article Zero Waste Packaging: Possible or Not?
Guillermo Dufranc Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Main illustration of the article Argentine Wine Needs Concept
Guillermo Dufranc Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

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