Guillermo Dufranc
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Packaging
Thoughts, case studies, book reviews, debates and tips on Packaging, written by prominent authors and carefully edited by FOROALFA.
Guillermo Dufranc
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Guillermo Dufranc
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Guillermo Dufranc
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Guillermo Dufranc
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Sofia Escudero
Holistic and bimodal study in packaging
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Adrián Pierini
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
