Complete guide to marketing: Keys to learning about marketing strategies

A comprehensive compilation of online marketing. Learn everything you need to know about marketing, digital marketing and content marketing, with deep reflections, case studies, bibliographic references, enriching discussions, and practical recommendations.

Main illustration of the article Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Main illustration of the article And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Main illustration of the article Ambiguity & Truth
“Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
Main illustration of the article Sign consumption
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Main illustration of the article The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Main illustration of the article Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Main illustration of the article Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Main illustration of the article Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Main illustration of the article Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Main illustration of the article About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Main illustration of the article The smart era
A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.
Main illustration of the article I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Main illustration of the article A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...