Articles of interest for the Marketing area

Find the best thoughts, case studies, book references, debates and tips relevant to the area of Marketing.

Main illustration of the article Some ideas are too big
Fernando Del Vecchio, autor Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article Invisible Design
Pau De Riba, autor Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc, autor Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Birth and Evolution of the Brand in 7 Steps
Joan Costa, autor Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article A “graphic Houdini”
Norberto Chaves, autor Norberto Chaves A “graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio, autor Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Sign consumption
Martín Álvarez Comesaña, autor Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Main illustration of the article Ambiguity & Truth
Milton Glaser, autor Milton Glaser Ambiguity & Truth “Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
Main illustration of the article Logos to Go
Erik Spiekermann, autor Erik Spiekermann Logos to Go Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article Zero Waste Packaging: Possible or Not?
Guillermo Dufranc, autor Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Main illustration of the article What Does My Design Communicate?
Jorge Del Toro, autor Jorge Del Toro What Does My Design Communicate? Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article The Rise of Craft Beer
Guillermo Dufranc, autor Guillermo Dufranc The Rise of Craft Beer Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Main illustration of the article A passion for design
Fernando Del Vecchio, autor Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article Innovation on Design Is Not Inside Design
Fernando Del Vecchio, autor Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Main illustration of the article Designing for Restaurants
Eric Barajas (Snok Daffy), autor Eric Barajas (Snok Daffy) Designing for Restaurants If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Main illustration of the article Creative Myopia
Pablo Bertero, autor Pablo Bertero Creative Myopia The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Main illustration of the article About Effectiveness
Fernando Del Vecchio, autor Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article The smart era
Mauricio Arboleda Acosta, autor Mauricio Arboleda Acosta The smart era A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.
Main illustration of the article Finding Your Perfect Brand Name
Silvina Rodriguez Picaro, autor Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article Branding types
Daniela Del Pino, autor Daniela Del Pino Branding types Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Main illustration of the article I am designer anthropologist
Sebastian Guerrini, autor Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article Planned Obsolescence
David Gallo, autor David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article We Must Learn to Play the Game
Fernando Del Vecchio, autor Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article Argentine Wine Needs Concept
Guillermo Dufranc, autor Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Main illustration of the article A Creative Methodology for Creative People
Verónica Orso, autor Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

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