All about innovation

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

Leonardo Correa Web and Graphic Design for Posterity Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?

Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Manuel Guerrero Graphic Design New Fields Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.

Marcio Dupont Design Thinking Is Not Design Clarifying the role of DT in the design process and the correct use by the designer.

Guillermo Dufranc Strategy and Creativity are Part of Design Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

Silvina Rodriguez Picaro Pininfarina revolutionizes coffee and vending machine concept A new vending machine for the pleasure of the five senses.