Silvina Rodriguez Picaro
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Public Relations
Thoughts, case studies, book reviews, debates and tips of interest for Public Relations, written by prominent authors and carefully edited by FOROALFA.
Marco Rinaldi
Are we destined to fail as entrepreneurs?
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
Norberto Chaves
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Fernando Del Vecchio
Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Fernando Del Vecchio
A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Sebastian Guerrini
I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Hector Bruguera
Being a new rockstar of design
Can future designers create a sustainable personal image on any scenario that the market might present?
Fernando Del Vecchio
And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Fernando Del Vecchio
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Norberto Chaves
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
David Gallo
Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Jorge Del Toro
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
Fernando Del Vecchio
The challenge of communicating value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Marco Rinaldi
Management vs. Leadership
We don't need to manage the present but we should lead the future.
Fernando Del Vecchio
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Sebastian Guerrini
How to Design Political Campaigns
A recommended structure for designing a political campaign.
Raúl Belluccia
And, how my client's brand is doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Mario Aleman
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
Mariano Larrazabal
Do you Know Really What Marketing Is?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
Martín Álvarez Comesaña
Sign consumption
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Jorge Luis Muñoz
What is social design?
Design's social impact is a research area not covered enough by designers.
Cecilia Salinas
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
Vero Orso
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
