How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about Public Relations
Find the best thoughts, case studies, book references, debates and tips relevant to the area of public relations
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
How to Design Political Campaigns
A recommended structure for designing a political campaign.
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Sign Consumption
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
What is social design?
Design's social impact is a research area not covered enough by designers.
Are We Destined to Fail as Entrepreneurs?
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Management vs. Leadership
We don't need to manage the present but we should lead the future.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Being a New Rockstar of Design
Can future designers create a sustainable personal image on any scenario that the market might present?
Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
Do you Know Really What Marketing Is?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
