Find the best thoughts, case studies, book references, debates and tips relevant to the area of public relations.
Luciano CassisiHow to Choose the Right Type for Your LogoUnderstanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
Fernando Del VecchioAnd Where are the Opportunities?Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Marco RinaldiManagement vs. LeadershipWe don't need to manage the present but we should lead the future.
Fernando Del VecchioAbout EffectivenessBeing efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Sebastian GuerriniI Am a Designer AnthropologistMy job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Silvina Rodriguez PicaroFinding Your Perfect Brand NameEvery company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Hector BrugueraBeing a New Rockstar of DesignCan future designers create a sustainable personal image on any scenario that the market might present?
David GalloPlanned ObsolescenceDesign should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Fernando Del VecchioWe Must Learn to Play the GameIn the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Mariano LarrazabalDo you Know Really What Marketing Is?Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.