Articles of interest for the Public Relations area

Find the best thoughts, case studies, book references, debates and tips relevant to the area of Public Relations.

Main illustration of the article Some ideas are too big
Fernando Del Vecchio, autor Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio, autor Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Sign consumption
Martín Álvarez Comesaña, autor Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
Main illustration of the article What is social design?
Jorge Luis Muñoz, autor Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.
Main illustration of the article A passion for design
Fernando Del Vecchio, autor Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article About Effectiveness
Fernando Del Vecchio, autor Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article Finding Your Perfect Brand Name
Silvina Rodriguez Picaro, autor Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article I am designer anthropologist
Sebastian Guerrini, autor Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article Being a new rockstar of design
Hector Bruguera, autor Hector Bruguera Being a new rockstar of design Can future designers create a sustainable personal image on any scenario that the market might present?
Main illustration of the article Planned Obsolescence
David Gallo, autor David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article We Must Learn to Play the Game
Fernando Del Vecchio, autor Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article A Creative Methodology for Creative People
Verónica Orso, autor Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

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