

What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Find the best thoughts, case studies, book references, debates and tips of interest for the design criticism category
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.
Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.
Who doesn't want to feel passion for what he or she likes, and loves?
What is an image? How is it conceived? How is it part of a message?
Designers must take care of the words we use to talk about our work.
Not all pathways lead us to the same design, nor we all have to design through the same pathway.
The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user
Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
The origin of the creative act from a philosopher's perspective.
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
Refreshing courses to specialize with the best.
Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
Octubre
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre