All about design criticism

Luciano Cassisi What is a Logotype and What is a Logo Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?

Norberto Chaves Don't Mess with My Design! The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Norberto Chaves A “Graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Alfredo Gutiérrez Borrero Realities and Conventions Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.

Nathaly Pinto The Critical Designer and Material Culture Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.

Fernando Del Vecchio A Passion for Design Who doesn't want to feel passion for what he or she likes, and loves?

Julio Broca The Image as Idea, Graphic, and Message What is an image? How is it conceived? How is it part of a message?

Erik Spiekermann From the C-Word to the D-Word Designers must take care of the words we use to talk about our work.

Alfredo Gutiérrez Borrero When Conviction Gets in the Way Not all pathways lead us to the same design, nor we all have to design through the same pathway.

Ana Yago Sundays Smell of Roast Chicken The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society

Ricardo Rangel Creation as the Human Essence In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Ana Yago Keep the User in Mind to Overcome the Crisis The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user

Alfredo Gutiérrez Borrero Usage and Brand Can we design to unbrand instead of branding? It'd be convenient to «self-design» ourselves through our own ways of using, without others marking us with their ways of design.

José Antonio Giménez Industrial Design Shortens the Crisis Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.

José Antonio Giménez Ave, Caesar, Morituri Te Salutant The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.

Lorena Garcia Hidalgo Why Does the Client Think Different? When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Fernando Navia Meyer Graphic Design's Carbon Footprint Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.