Identity

Thoughts, case studies, book reviews, debates and tips on Identity, written by prominent authors and carefully edited by FOROALFA.

Erik Spiekermann Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Guillermo Dufranc Minimalist Packaging

Minimalism requires to decide on what is really necessary from what is not.

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource?

The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Joan Costa Birth and Evolution of the Brand in 7 Steps

The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.

Daniela Del Pino Branding types

Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.

Norberto Chaves Every logo should be…

Twelve supposedly «universal» rules in brand identity design.

Norberto Chaves With or Without a Logo-Symbol

A brand choice conditioned by the profile of the organization and its communication.

Pau De Riba Reality of «Reality»

Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity

The typological role in identity reference.

Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’

A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.