Articles in the Identity category

Find the best thoughts, case studies, book references, debates and tips of interest for the Identity category.

Main illustration of the article Birth and Evolution of the Brand in 7 Steps
Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article Reality of «Reality»
Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
Main illustration of the article Logos to Go
Erik Spiekermann Logos to Go Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article Minimalist Packaging
Guillermo Dufranc Minimalist Packaging Minimalism requires to decide on what is really necessary from what is not.
Main illustration of the article Branding types
Daniela Del Pino Branding types Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.

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