Luciano CassisiLess is Less, More is MoreThe time is coming – to retire the nearly centenary motto «less is more».
Fernando Del VecchioSome ideas are too bigWe all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Norberto ChavesDon't Mess with My Design!The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Norberto ChavesDesign and message credibilityCommunicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Norberto ChavesA “graphic Houdini”The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Fernando Del VecchioAnd where are the opportunities?Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Pau De RibaInvisible DesignAfter the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Fernando Del VecchioThe challenge of communicating valueA question to which creative entrepreneurs have no answer to: the value of their proposal.
Premios ClapCLAP International Design AwardsWe launch the the first excellence awards for design, branding and communication professionals in Latin America.
Fernando Del VecchioA passion for designWho doesn't want to feel passion for what he or she likes, and loves?
Greta SánchezInstagram: Rage for Ubiquitous ImageThe most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.
Fernando Del VecchioInnovation on Design Is Not Inside DesignNowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Leonardo CorreaWeb and Graphic Design for PosterityLots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
Victor GarciaKusi Kusi: Identity as a (regrettable) ‘State affair’A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
Pablo BerteroCreative MyopiaThe lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Marco RinaldiManagement vs. LeadershipWe don't need to manage the present but we should lead the future.
Fernando Del VecchioAbout EffectivenessBeing efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Sebastián VivarelliMaking a Living as a DesignerWhy designers'compensation continues to be so low? A question that still calling for an answer.
David GalloPlanned ObsolescenceDesign should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Fernando Del VecchioWe Must Learn to Play the GameIn the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Ernesto Antonio Santos LeónInformation and Privacy in the Digital EraNew statements are generated with the Internet evolution, especially about data. How is information being handled? What happens to the users' privacy?