Web Design

Thoughts, case studies, book reviews, debates and tips of interest for Web Design, written by prominent authors and carefully edited by FOROALFA.

Norberto Chaves Ten principles of graphic design

Summarized version, as a decalogue.

Norberto Chaves Design and message credibility

Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Luciano Cassisi Less is Less, More is More

The time is coming - to retire the nearly centenary motto «less is more».

Norberto Chaves Don't Mess with My Design!

The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big

We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Fernando Del Vecchio A passion for design

Who doesn't want to feel passion for what he or she likes, and loves?

Norberto Chaves A “graphic Houdini”

The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Sebastián Vivarelli Making a Living as a Designer

Why designers'compensation continues to be so low? A question that still calling for an answer.

Main illustration of the article Instagram: Rage for Ubiquitous Image

Greta Sánchez Instagram: Rage for Ubiquitous Image

The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.

Fernando Del Vecchio We Must Learn to Play the Game

In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Leonardo Correa Web and Graphic Design for Posterity

Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?

Fernando Del Vecchio Innovation on Design Is Not Inside Design

Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Fernando Del Vecchio And where are the opportunities?

Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

David Gallo Planned Obsolescence

Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Pau De Riba Invisible Design

After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’

A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.

André Ricard Fewer Products vs. More Services

A possible new horizon for the world and for the Design.

Fernando Del Vecchio The challenge of communicating value

A question to which creative entrepreneurs have no answer to: the value of their proposal.

Main illustration of the article Management vs. Leadership

Marco Rinaldi Management vs. Leadership

We don't need to manage the present but we should lead the future.

Main illustration of the article About Effectiveness

Fernando Del Vecchio About Effectiveness

Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Pablo Bertero Creative Myopia

The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.

Ernesto Antonio Santos León Information and Privacy in the Digital Era

New statements are generated with the Internet evolution, especially about data. How is information being handled? What happens to the users' privacy?