Culture

Thoughts, case studies, book reviews, debates and tips on Culture, written by prominent authors and carefully edited by FOROALFA.

Norberto Chaves Design and message credibility

Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Main illustration of the article Are we destined to fail as entrepreneurs?

Marco Rinaldi Are we destined to fail as entrepreneurs?

The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Main illustration of the article Design on the Edge

Victor Garcia Design on the Edge

Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Lorena Garcia Hidalgo Why Does the Client Think Different?

When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.

Pau De Riba Reality of «Reality»

Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Main illustration of the article What is Southern design?

Kevin Murray What is Southern design?

Conventionally, design is a form of development that trickles down from the North to the South. But the strength of tradition in Southern cultures provides rich resources.

Jorge Del Toro Creating Emotional Ties with Customers

Companies should do more for their customers: they should establish an emotional connection.

Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’

A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.

Martha Gutiérrez Miranda Design and intelligence development

Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.

Main illustration of the article Posada Beyond La Catrina

Carla Santana Posada Beyond La Catrina

A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.

André Ricard From the Useful-object to the Object-tool

Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

Milton Glaser Ambiguity & Truth

“Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.