Advertising

Thoughts, case studies, book reviews, debates and tips of interest for Advertising, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Finding Your Perfect Brand Name
Silvina Rodriguez Picaro Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article Green Models in Classroom
Camilo A. Angulo Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article Birth and Evolution of the Brand in 7 Steps
Joan Costa Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Main illustration of the article What Does My Design Communicate?
Jorge Del Toro What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
Main illustration of the article A passion for design
Fernando Del Vecchio A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article A “graphic Houdini”
Norberto Chaves A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Main illustration of the article I am designer anthropologist
Sebastian Guerrini I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Designing for Restaurants
Eric Barajas (Snok Daffy) Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Main illustration of the article Being a new rockstar of design
Hector Bruguera Being a new rockstar of design
Can future designers create a sustainable personal image on any scenario that the market might present?
Main illustration of the article Planned Obsolescence
David Gallo Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Main illustration of the article Invisible Design
Pau De Riba Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Main illustration of the article About Effectiveness
Fernando Del Vecchio About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article Posada Beyond La Catrina
Carla Santana Posada Beyond La Catrina
A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.
Main illustration of the article Creative Myopia
Pablo Bertero Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.

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Branding: Diseñador y Cliente

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