Complete guide to advertising: Keys to learning about advertisements

A comprehensive compilation of digital advertising. Learn everything you need to know about advertising, advertising campaigns and social media ads, with deep reflections, case studies, bibliographic references, enriching discussions, and practical recommendations.

Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
A “graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Posada Beyond La Catrina
A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Being a new rockstar of design
Can future designers create a sustainable personal image on any scenario that the market might present?
Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...