All about professional practice

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Alvaro Magaña Design: accomplice or ally to consumption? In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Erik Spiekermann The Seventh Commandment The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

André Ricard Craftsmanship and design Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Erik Spiekermann Logos to Go Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Erik Spiekermann From the C-Word to the D-Word Designers must take care of the words we use to talk about our work.

Marco Rinaldi Are we destined to fail as entrepreneurs? The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Adrián Pierini My Debut as a Design Student Experience and career are based in dedication and hard work.

Jorge Illich Carpinteyro Design Contests Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.

Ana Yago Purity The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.

Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

Lorena Garcia Hidalgo Why Does the Client Think Different? When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.

Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Sebastián Vivarelli Making a Living as a Designer Why designers'compensation continues to be so low? A question that still calling for an answer.

Hector Bruguera Being a new rockstar of design Can future designers create a sustainable personal image on any scenario that the market might present?

Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Pablo Zarate Design Manifesto Ten principles that guide my daily design practice.