Professional practice

Thoughts, case studies, book reviews, debates and tips on Professional practice, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Ten Things I Have Learned
Milton Glaser Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Main illustration of the article Logos to Go
Erik Spiekermann Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Main illustration of the article Design Manifesto
Pablo Zarate Design Manifesto
Ten principles that guide my daily design practice.
Main illustration of the article Finding Your Perfect Brand Name
Silvina Rodriguez Picaro Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Main illustration of the article Some ideas are too big
Fernando Del Vecchio Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Main illustration of the article A passion for design
Fernando Del Vecchio A passion for design
Who doesn't want to feel passion for what he or she likes, and loves?
Main illustration of the article Why Does the Client Think Different?
Lorena Garcia Hidalgo Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Main illustration of the article I am designer anthropologist
Sebastian Guerrini I am designer anthropologist
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
Main illustration of the article The Seventh Commandment
Erik Spiekermann The Seventh Commandment
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
Main illustration of the article Making a Living as a Designer
Sebastián Vivarelli Making a Living as a Designer
Why designers'compensation continues to be so low? A question that still calling for an answer.
Main illustration of the article Being a new rockstar of design
Hector Bruguera Being a new rockstar of design
Can future designers create a sustainable personal image on any scenario that the market might present?
Main illustration of the article And where are the opportunities?
Fernando Del Vecchio And where are the opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Main illustration of the article Purity
Ana Yago Purity
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
Main illustration of the article Design Contests
Jorge Illich Carpinteyro Design Contests
Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.
Main illustration of the article Innovation on Design Is Not Inside Design
Fernando Del Vecchio Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Main illustration of the article We Must Learn to Play the Game
Fernando Del Vecchio We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article Argentine Wine Needs Concept
Guillermo Dufranc Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Main illustration of the article About Effectiveness
Fernando Del Vecchio About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Main illustration of the article Craftsmanship and design
André Ricard Craftsmanship and design
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

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