Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
All about professional practice
Find the best thoughts, case studies, book references, debates and tips of interest for the professional practice category
Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
The Seventh Commandment
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Craftsmanship and Design
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
Design: Accomplice or Ally to Consumption?
In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
From the C-Word to the D-Word
Designers must take care of the words we use to talk about our work.
Are We Destined to Fail as Entrepreneurs?
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
My Debut as a Design Student
Experience and career are based in dedication and hard work.
Purity
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
Design Contests
Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.
Innovation on Design Is Not Inside Design
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Management vs. Leadership
We don't need to manage the present but we should lead the future.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Why Does the Client Think Different?
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
Being a New Rockstar of Design
Can future designers create a sustainable personal image on any scenario that the market might present?
Making a Living as a Designer
Why designers'compensation continues to be so low? A question that still calling for an answer.
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
