Professional practice

Thoughts, case studies, book reviews, debates and tips on Professional practice, written by prominent authors and carefully edited by FOROALFA.

Milton Glaser Ten Things I Have Learned

I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Erik Spiekermann Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Erik Spiekermann From the C-Word to the D-Word

Designers must take care of the words we use to talk about our work.

Main illustration of the article Design Manifesto

Pablo Zarate Design Manifesto

Ten principles that guide my daily design practice.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name

Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

Main illustration of the article Are we destined to fail as entrepreneurs?

Marco Rinaldi Are we destined to fail as entrepreneurs?

The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big

We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Fernando Del Vecchio A passion for design

Who doesn't want to feel passion for what he or she likes, and loves?

Lorena Garcia Hidalgo Why Does the Client Think Different?

When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.

Sebastian Guerrini I am designer anthropologist

My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Erik Spiekermann The Seventh Commandment

The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Sebastián Vivarelli Making a Living as a Designer

Why designers'compensation continues to be so low? A question that still calling for an answer.

Adrián Pierini My Debut as a Design Student

Experience and career are based in dedication and hard work.

Hector Bruguera Being a new rockstar of design

Can future designers create a sustainable personal image on any scenario that the market might present?

Fernando Del Vecchio And where are the opportunities?

Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Ana Yago Purity

The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.

Jorge Illich Carpinteyro Design Contests

Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.

Fernando Del Vecchio Innovation on Design Is Not Inside Design

Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Fernando Del Vecchio We Must Learn to Play the Game

In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Guillermo Dufranc Argentine Wine Needs Concept

In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.