Fernando Del Vecchio
The challenge of communicating value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
Articles in the Market strategies category
Find the best thoughts, case studies, book references, debates and tips of interest for the Market strategies category.
Guillermo Dufranc
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Sebastian Guerrini
How to Design Political Campaigns
A recommended structure for designing a political campaign.
André Ricard
Craftsmanship and design
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
Guillermo Dufranc
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Ana Yago
Sundays Smell of Roast Chicken
The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
José Antonio Giménez
Made in Spain, a Reality
We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.
Juanjo Junoy
To Think, Feel and Do: Three Clues to Perception
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
Daniela Del Pino
Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Ana Bossler
The Influence of Fashion Bloggers on E-commerce
The fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion.
Fernando Del Vecchio
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Guillermo Dufranc
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Adrián Pierini
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
Jorge Del Toro
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
Nelly Paola Armas Castañeda
A new Marketing for latin america
Estatization process on the region promotes a new marketing focus.
