Market strategies

Thoughts, case studies, book reviews, debates and tips on Market strategies, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Minimalist Packaging
Guillermo Dufranc Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Main illustration of the article Healthy Food has Changed Packaging Design
Guillermo Dufranc Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Main illustration of the article Branding types
Daniela Del Pino Branding types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Main illustration of the article We Must Learn to Play the Game
Fernando Del Vecchio We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Main illustration of the article Made in Spain, a Reality
José Antonio Giménez Made in Spain, a Reality
We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.
Main illustration of the article Argentine Wine Needs Concept
Guillermo Dufranc Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Main illustration of the article Sundays Smell of Roast Chicken
Ana Yago Sundays Smell of Roast Chicken
The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
Main illustration of the article Craftsmanship and design
André Ricard Craftsmanship and design
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología...

20 hours (approx.)
1 abril

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

15 hours (approx.)
1 abril

Estrategia de Marca

Estrategia de Marca

Claves para programar el diseño de símbolos y logotipos de alto rendimiento

20 hours (approx.)
1 mayo

Tipología de Marcas

Tipología de Marcas

Criterios y herramientas para seleccionar el tipo adecuado al diseñar una marca

15 hours (approx.)
1 mayo

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

20 hours (approx.)
1 junio