Audiovisual Design

Thoughts, case studies, book reviews, debates and tips of interest for Audiovisual Design, written by prominent authors and carefully edited by FOROALFA.

Norberto Chaves Ten principles of graphic design

Summarized version, as a decalogue.

Luciano Cassisi Less is Less, More is More

The time is coming - to retire the nearly centenary motto «less is more».

Norberto Chaves Design and message credibility

Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big

We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Main illustration of the article The smart era

Mauricio Arboleda Acosta The smart era

A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.

Fernando Del Vecchio A passion for design

Who doesn't want to feel passion for what he or she likes, and loves?

Norberto Chaves A “graphic Houdini”

The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Erik Spiekermann The Seventh Commandment

The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Pau De Riba What graphic design awards can't see

This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

Fernando Del Vecchio And where are the opportunities?

Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Fernando Del Vecchio Innovation on Design Is Not Inside Design

Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Fernando Del Vecchio We Must Learn to Play the Game

In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’

A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.

Ricardo Rangel Creation as the Human Essence

In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Andrés Gustavo Muglia A navel too big

Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?

Pau De Riba Invisible Design

After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Fernando Del Vecchio The challenge of communicating value

A question to which creative entrepreneurs have no answer to: the value of their proposal.