Creativity

Thoughts, case studies, book reviews, debates and tips on Creativity, written by prominent authors and carefully edited by FOROALFA.

Artículos sobre Creatividad en español Articoli su Creatività in italiano Artigos sobre Criatividade em português

Camilo A. Angulo The Roots of Industrial Design Colleges in Colombia

Looking back from two theories about its origin.

Milton Glaser Ten Things I Have Learned

I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Luciano Cassisi Logo Functions

Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Erik Spiekermann From the C-Word to the D-Word

Designers must take care of the words we use to talk about our work.

Main illustration of the article Green Models in Classroom

Camilo A. Angulo Green Models in Classroom

Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.

Norberto Chaves Design and message credibility

Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big

We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Main illustration of the article Design on the Edge

Victor Garcia Design on the Edge

Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Main illustration of the article Zootype: Is It a Case of Typographic Latin American Amnesia?

Victor Garcia Zootype: Is It a Case of Typographic Latin American Amnesia?

Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.

Guillermo Dufranc Strategy and Creativity are Part of Design

Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.

Leonardo Correa Web and Graphic Design for Posterity

Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?

Main illustration of the article Designing for Restaurants

Eric Barajas (Snok Daffy) Designing for Restaurants

If you ever have the fortune of working for a restaurant, you will have to think in a different way.

Hector Bruguera Being a new rockstar of design

Can future designers create a sustainable personal image on any scenario that the market might present?

Ana Yago Purity

The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.

Marcio Dupont Design Thinking Is Not Design

Clarifying the role of DT in the design process and the correct use by the designer.

Ricardo Rangel Creation as the Human Essence

In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Guillermo Dufranc Argentine Wine Needs Concept

In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Pablo Bertero Creative Myopia

The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.

Main illustration of the article Management vs. Leadership

Marco Rinaldi Management vs. Leadership

We don't need to manage the present but we should lead the future.

Vero Orso A Creative Methodology for Creative People

Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...