Luciano Cassisi
Logo Functions
Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Articles in the Creativity category
Find the best thoughts, case studies, book references, debates and tips of interest for the Creativity category.
Fernando Del Vecchio
Some ideas are too big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Milton Glaser
Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Norberto Chaves
Design and message credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Ana Yago
Purity
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
Erik Spiekermann
From the C-Word to the D-Word
Designers must take care of the words we use to talk about our work.
Victor Garcia
Design on the Edge
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
Leonardo Correa
Web and Graphic Design for Posterity
Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
Eric Barajas (Snok Daffy)
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Pablo Bertero
Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
Ricardo Rangel
Creation as the Human Essence
In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
Marco Rinaldi
Management vs. Leadership
We don't need to manage the present but we should lead the future.
Julio Broca
Image as idea, graphic and message
What is an image? How is it conceived? How is it part of a message?
Camilo A. Angulo
The Roots of Industrial Design Colleges in Colombia
Looking back from two theories about its origin.
Camilo A. Angulo
Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
Victor Garcia
Zootype: Is It a Case of Typographic Latin American Amnesia?
Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.
Guillermo Dufranc
Strategy and Creativity are Part of Design
Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
Hector Bruguera
Being a new rockstar of design
Can future designers create a sustainable personal image on any scenario that the market might present?
Marcio Dupont
Design Thinking Is Not Design
Clarifying the role of DT in the design process and the correct use by the designer.
Guillermo Dufranc
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Cecilia Salinas
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
André Ricard
The capacity of visualizing
The essential of designing resides on the ability to imagine how things will work before they materialize.
Verónica Orso
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
