All about creativity

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Erik Spiekermann From the C-Word to the D-Word Designers must take care of the words we use to talk about our work.

Victor Garcia Design on the Edge Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.

Ana Yago Purity The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.

Eric Barajas (Snok Daffy) Designing for Restaurants If you ever have the fortune of working for a restaurant, you will have to think in a different way.

Leonardo Correa Web and Graphic Design for Posterity Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?

Pablo Bertero Creative Myopia The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.

Ricardo Rangel Creation as the Human Essence In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Julio Broca Image as idea, graphic and message What is an image? How is it conceived? How is it part of a message?

Camilo A. Angulo The Roots of Industrial Design Colleges in Colombia Looking back from two theories about its origin.

Camilo A. Angulo Green Models in Classroom Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.

Victor Garcia Zootype: Is It a Case of Typographic Latin American Amnesia? Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.

Guillermo Dufranc Strategy and Creativity are Part of Design Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.

Hector Bruguera Being a new rockstar of design Can future designers create a sustainable personal image on any scenario that the market might present?

Marcio Dupont Design Thinking Is Not Design Clarifying the role of DT in the design process and the correct use by the designer.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

André Ricard The capacity of visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...