Articles on Communication

Thoughts, case studies, book reviews, debates and tips on Communication, written by prominent authors and carefully edited by FOROALFA.

Portrait of Julián Verna
Author:
Julián Verna
Title:
Official Communication Is Not Political Propaganda
Synopsis:
When state communication resources are misused for party interests.
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Main illustration of the article The smart era
Author:
Mauricio Arboleda Acosta
Title:
The smart era
Synopsis:
A Global Web Index recent study states that Facebook is the most popular social platform of the world with a 56% of active users. Youtube is in the 2nd place.
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6
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10
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
What is social design?
Synopsis:
Design's social impact is a research area not covered enough by designers.
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118
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
Social design cases
Synopsis:
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
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Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
Social design: definitions
Synopsis:
Graphic design seeking for understanding between sender and receiver through communication.
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2
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118
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
A “graphic Houdini”
Synopsis:
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Design and message credibility
Synopsis:
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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10
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3077
Main illustration of the article The citizen designer
Author:
Fernando Rodríguez Álvarez
Title:
The citizen designer
Synopsis:
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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12
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4
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210
Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’
Author:
Victor Garcia
Title:
Kusi Kusi: Identity as a (regrettable) ‘State affair’
Synopsis:
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
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2
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188
Portrait of Mariano Larrazabal
Author:
Mariano Larrazabal
Title:
Do you Know Really What Marketing Is?
Synopsis:
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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15
Portrait of Adrián Pierini
Author:
Adrián Pierini
Title:
My Debut as a Design Student
Synopsis:
Experience and career are based in dedication and hard work.
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4
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1
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447
Main illustration of the article Design on the Edge
Author:
Victor Garcia
Title:
Design on the Edge
Synopsis:
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
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6
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1
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188
Portrait of Vanessa Lerner
Author:
Vanessa Lerner
Title:
Do We Really Know What a Graphic Brand Conveys?
Synopsis:
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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60
Portrait of Pablo Bertero
Author:
Pablo Bertero
Title:
Creative Myopia
Synopsis:
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
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1
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1
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63
Portrait of Juanjo Junoy
Author:
Juanjo Junoy
Title:
To Think, Feel and Do: Three Clues to Perception
Synopsis:
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
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1
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171
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
How to Design Political Campaigns
Synopsis:
A recommended structure for designing a political campaign.
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1
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2
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142
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
What Does My Design Communicate?
Synopsis:
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
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7
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1
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23
Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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15
Comments:
4
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1249