Not all graphic identities are used for the same purposes. Knowing in detail the functions they have to fulfill is basic for its correct design.
Twelve supposedly «universal» rules in designing trademarks.
Nowadays we are swarmed by certain platforms capable to empty any creative bowels. And the worst part? The snobbish airs they exude.
Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.
A new vending machine for the pleasure of the five senses.
Macro-trends and behavior patterns allow to visualize new fields of action for graphic design in the future.
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.
What is an image? How is it conceived? How is it part of a message?
Minimalism requires to decide on what is really necessary from what is not.
a marketer
a graphic designer
a graphic designer
