Articles on Market strategies

Thoughts, case studies, book reviews, debates and tips on Market strategies, written by prominent authors and carefully edited by FOROALFA.

Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Minimalist Packaging
Synopsis:
Minimalism requires to decide on what is really necessary from what is not.
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14
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3
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406
Portrait of Daniela Del Pino
Author:
Daniela Del Pino
Title:
Branding types
Synopsis:
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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6
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35
Main illustration of the article The Influence of Fashion Bloggers on E-commerce
Author:
Ana Bossler
Title:
The Influence of Fashion Bloggers on E-commerce
Synopsis:
The fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion.
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3
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2
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72
Portrait of André Ricard
Author:
André Ricard
Title:
Craftsmanship and design
Synopsis:
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
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0
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438
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
The challenge of communicating value
Synopsis:
A question to which creative entrepreneurs have no answer to: the value of their proposal.
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0
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696
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
We Must Learn to Play the Game
Synopsis:
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
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3
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696
Portrait of Juanjo Junoy
Author:
Juanjo Junoy
Title:
To Think, Feel and Do: Three Clues to Perception
Synopsis:
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
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1
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171
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
How to Design Political Campaigns
Synopsis:
A recommended structure for designing a political campaign.
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1
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2
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142
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
Creating Emotional Ties with Customers
Synopsis:
Companies should do more for their customers: they should establish an emotional connection.
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2
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23
Portrait of Adrián Pierini
Author:
Adrián Pierini
Title:
Packaging and the World Cup
Synopsis:
Packaging desing specialty revolutionizes during mega sport events.
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1
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1
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447
Portrait of Ana Yago
Author:
Ana Yago
Title:
Sundays Smell of Roast Chicken
Synopsis:
The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society
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17
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Argentine Wine Needs Concept
Synopsis:
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
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2
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406
Portrait of José Antonio Giménez
Author:
José Antonio Giménez
Title:
Made in Spain, a Reality
Synopsis:
We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.
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1
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54
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Healthy Food has Changed Packaging Design
Synopsis:
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
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9
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2
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406
Portrait of Nelly Paola Armas
Author:
Nelly Paola Armas
Title:
A new Marketing for latin america
Synopsis:
Estatization process on the region promotes a new marketing focus.
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0
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60