Articles on Visual identity
Thoughts, case studies, book reviews, debates and tips on Visual identity, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Erik Spiekermann
- Title:
- Logos to Go
- Synopsis:
- Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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- Votes:
- 17
- Comments:
- 6
- Followers:
- 386
- Author:
- Luciano Cassisi
- Title:
- Logo Functions
- Synopsis:
- Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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- Votes:
- 17
- Comments:
- 4
- Followers:
- 1819
- Author:
- Guillermo Dufranc
- Title:
- Healthy Food has Changed Packaging Design
- Synopsis:
- Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
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- Votes:
- 11
- Comments:
- 5
- Followers:
- 551
- Author:
- Norberto Chaves
- Title:
- Corporate Brand: Selling a Design or Transfering a Resource?
- Synopsis:
- The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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- Votes:
- 9
- Comments:
- 2
- Followers:
- 3753
- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Votes:
- 7
- Comments:
- 1
- Followers:
- 3753
- Author:
- Daniela Del Pino
- Title:
- Branding types
- Synopsis:
- Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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- Votes:
- 7
- Followers:
- 41
- Author:
- Jorge Del Toro
- Title:
- What Does My Design Communicate?
- Synopsis:
- Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
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- Votes:
- 7
- Comments:
- 1
- Followers:
- 24
- Author:
- Joan Costa
- Title:
- Birth and Evolution of the Brand in 7 Steps
- Synopsis:
- The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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- Votes:
- 7
- Followers:
- 2543
- Author:
- Norberto Chaves
- Title:
- With or Without a Logo-Symbol
- Synopsis:
- A brand choice conditioned by the profile of the organization and its communication.
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- Votes:
- 5
- Followers:
- 3753
- Author:
- Eric Barajas (Snok Daffy)
- Title:
- Designing for Restaurants
- Synopsis:
- If you ever have the fortune of working for a restaurant, you will have to think in a different way.
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- Votes:
- 3
- Followers:
- 153
- Author:
- Sofia Escudero
- Title:
- Holistic and bimodal study in packaging
- Synopsis:
- The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
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- Votes:
- 2
- Followers:
- 32
- Author:
- Norberto Chaves
- Title:
- Verbal/Non Verbal as an Identifying Polarity
- Synopsis:
- The typological role in identity reference.
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- Votes:
- 2
- Comments:
- 1
- Followers:
- 3753
- Author:
- Carlos Rioja
- Title:
- Vindicating Handwriting
- Synopsis:
- Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
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- Votes:
- 2
- Followers:
- 1
- Author:
- Vanessa Lerner
- Title:
- Do We Really Know What a Graphic Brand Conveys?
- Synopsis:
- If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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- Votes:
- 1
- Followers:
- 61
- Author:
- Raúl Belluccia
- Title:
- And, how my client's brand is doing?
- Synopsis:
- To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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- Votes:
- 1
- Comments:
- 1
- Followers:
- 887