Articles on Visual identity

Thoughts, case studies, book reviews, debates and tips on Visual identity, written by prominent authors and carefully edited by FOROALFA.

Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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6
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1
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3077
Portrait of Daniela Del Pino
Author:
Daniela Del Pino
Title:
Branding types
Synopsis:
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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6
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35
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
Logos to Go
Synopsis:
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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17
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6
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376
Main illustration of the article Vindicating Handwriting
Author:
Carlos Rioja
Title:
Vindicating Handwriting
Synopsis:
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
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Portrait of Sofia Escudero
Author:
Sofia Escudero
Title:
Holistic and bimodal study in packaging
Synopsis:
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
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2
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23
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Verbal/Non Verbal as an Identifying Polarity
Synopsis:
The typological role in identity reference.
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2
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1
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3077
Main illustration of the article Designing for Restaurants
Author:
Eric Barajas (Snok Daffy)
Title:
Designing for Restaurants
Synopsis:
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
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3
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132
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
With or Without a Symbol
Synopsis:
An alternative trademark constrained by profile and communication.
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5
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3077
Portrait of Vanessa Lerner
Author:
Vanessa Lerner
Title:
Do We Really Know What a Graphic Brand Conveys?
Synopsis:
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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1
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60
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
What Does My Design Communicate?
Synopsis:
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
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7
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1
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23
Portrait of Joan Costa
Author:
Joan Costa
Title:
Birth and Evolution of the Brand in 7 Steps
Synopsis:
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3077
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Healthy Food has Changed Packaging Design
Synopsis:
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
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2
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406
Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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15
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4
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1249