Articles on Institutional communication
Thoughts, case studies, book reviews, debates and tips on Institutional communication, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Luciano Cassisi
- Title:
- Logo Functions
- Synopsis:
- Not all logos are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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- Author:
- Norberto Chaves
- Title:
- Design and message credibility
- Synopsis:
- Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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- Author:
- Norberto Chaves
- Title:
- A “graphic Houdini”
- Synopsis:
- The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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- Author:
- Julián Verna
- Title:
- Official Communication Is Not Political Propaganda
- Synopsis:
- When state communication resources are misused for party interests.
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- Author:
- Mario Aleman
- Title:
- A Digital Ecosystem for the New Generations
- Synopsis:
- Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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