Articles on Institutional communication

Thoughts, case studies, book reviews, debates and tips on Institutional communication, written by prominent authors and carefully edited by FOROALFA.

Portrait of Julián Verna
Author:
Julián Verna
Title:
Official Communication Is Not Political Propaganda
Synopsis:
When state communication resources are misused for party interests.
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Portrait of Mario Aleman
Author:
Mario Aleman
Title:
A Digital Ecosystem for the New Generations
Synopsis:
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Design and message credibility
Synopsis:
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
A “graphic Houdini”
Synopsis:
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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