Introduction to marketing: Basic and advanced concepts of digital marketing (Page 2)

A starting point to understand everything about content marketing. A concise and practical guide to marketing, social media marketing and influencer marketing, with innovative ideas, success stories, specialized bibliography, debate forums, and valuable suggestions.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

Jorge Del Toro Creating Emotional Ties with Customers Companies should do more for their customers: they should establish an emotional connection.

Nelly Paola Armas Castañeda A New Marketing for Latin America Estatization process on the region promotes a new marketing focus.

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.