A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
All about Marketing (Page 2)
Find the best thoughts, case studies, book references, debates and tips relevant to the area of marketing
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
A New Marketing for Latin America
Estatization process on the region promotes a new marketing focus.
Do you Know Really What Marketing Is?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
