Libro: Recipe book to get over the crisis with design

Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.

Retrato de José Antonio Giménez José Antonio Giménez Valencia Seguidores: 55

Opiniones:
1
Votos:
3
Compartir:
Ilustración principal del artículo Recipe book to get over the crisis with design

Articulado is a compilation of opinions and reflections of some of the main current design mentors about the relation between design, environment and economy. The non-profit publication has been made with the support of the Asociación de Diseñadores de la Comunidad Valenciana (ADCV) and of the Instituto de la Mediana y Pequeña Industria Valenciana (IMPIVA). It has been coordinated by José Antonio Giménez and Sanserif Creatius, and has the involvement of 60 design experts from 14 countries, from USA to France, Armenia or Spain among others.

The book includes texts of Karim Rashid, Milton Glaser, Michael Bierut, Alberto Corazón, Erwan Bouroullec, Enric Jardí or Alberto Lievore, together with signatures like the design critic of the International Herald Tribune (IHT), Alice Rawsthorn or the manager of the magazine Mi Casa, Covadonga Pendones.

It is a useful text for both design professionals and businessmen. It is an informal view about “what we do” and “why we do it”. Its objective is to explain the importance of integrating in the industrial processes and in the communication with the designers, the image and business identity to improve the competitiveness.

Ana Yago was in charged of the design of the book. It is printed in ecological paper, using one ink, in A3 size and with a handle to ease its transportation. It is a limited edition that has been conceived as a carrier for transferring the values related with the sustainable growth, the reuse and the low-impact productive processes designers are part and, in lots of occasions, origin of (because the materials, the processes and the approaches chosen to develop a product or a graphic design are our responsibility).

It is not trivial that this book starts with an article of the graphic design professor in the Plastic Arts and Design School of Sevilla, Ainhoa Martín Emparán, about the sustainable graphic design; nor that in the publication appear professionals like Erwan Bouroullec, who address the necessity of remodelling the social agreement and imitating the commercial system of the ecological agriculture; Raquel Piquer, who advocates for the utilization of 100 % biodegradable materials such as cardboard for the industrial and familiar design of the product; or Ana Yago, who advocates for the added values and for the responsibility of the professional, like the design critic of The New York Times and the International Herald, Alice Rawsthorn do.

Over this basis, the book analyzes every single one of the professional fields and its relationship with the sustainability policies, as it is reflected, for example, in the text of the Technician Engineering professor of Industrial Design of the CEU-UCH, Cristina Ventura, in her text “Future signs for the design of new containers”. Or the change of model that is observed in new generations and the reorientation that the current professionals should face, in words of the chief editor of the magazine Diseño Interior, Marta Pérez-Astigarraga and the manager of the magazine Experimenta, Pierluigi Cattermole.

Together with them, we find Alberto Corazón, André Ricard, Andrea Balboni, Andreu Balius, Artemis Yagou, Carlos Tíscar, Carmen Baselga, Covadonga Pendones, Diego Areso, Diego Obiol, Ellen Shapiro, Enric Jardí, Inma Vera, Javier Errea, Javier Pérez, Javier Zarracina, Jo Cope, José Vicente Paredes, Bkm design working, Camilla Diedrich, Daniel Nebot, Dídac Ballester, Dorien Franken, Karim Rashid, Lievore Altherr Molina, Manuel Martínez-Torán, Marcelo Alegre, Marta Aymerich, Marta Pérez, Mary D. Haroutyounyan, Matilde Alexandra, Mauricio Lara, Michael Beirut, Milton Glaser, Monica Arman, Santaclaragrafics, Santiago Sevillano, Sara Guntinas, Stefania Andorlini, Sven Goemaere & Miel Cardinael, Tomas Gorria, Víctor Barberà, Víctor Palau, Xavier Bordils, Yves Zimmerman, Lola Castelló, Nacho Lavernia, Nicolette Scharpenberg, Nilufer Durna, y Pilar Roger.

Más información

Retrato de José Antonio Giménez José Antonio Giménez Valencia Seguidores: 55

Opiniones:
1
Votos:
3
Compartir:

Colabora con la difusión de este artículo traduciéndolo

Traducir al italiano Traducir al portugués
Código QR de acceso al artículo Recipe book to get over the crisis with design

Este artículo no expresa la opinión de los editores y responsables de FOROALFA, quienes no asumen responsabilidad alguna por su autoría y naturaleza. Para reproducirlo, salvo que estuviera expresamente indicado, por favor solicitar autorización al autor. Dada la gratuidad de este sitio y la condición hiper-textual del medio, agradeceremos evitar la reproducción total en otros sitios Web.

José Antonio Giménez

Más artículos de José Antonio Giménez

Idioma:
EN
Título:
Industrial Design Shortens the Crisis
Sinopsis:
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
Compartir:
Idioma:
EN
Título:
Wood’s Future Is in the Rear Mirror
Sinopsis:
If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.
Compartir:
Idioma:
EN
Título:
Ave, Caesar, Morituri Te Salutant
Sinopsis:
The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
Compartir:
Idioma:
EN
Título:
Made in Spain, a Reality
Sinopsis:
We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.
Compartir:

Debate

Logotipo de
Mi opinión:

Ingresa con tu cuenta para opinar en este artículo. Si no la tienes, crea tu cuenta gratis ahora.

Retrato de José Antonio Giménez
55
José Antonio Giménez
May 2016

La página de articulado.org ya no funciona :(, pero se pueden seguir consultando las entradas y/o solicitar el libro a través de https://sanserifcreatius.wordp... y de https://hiatusbookblog.wordpre...

0
Responder

Te podrían interesar

Retrato de Eddy Imeri
Autor:
Eddy Imeri
Título:
La marca, la publicidad y el branding
Sinopsis:
La respuesta al problema de diferenciar productos similares.
Compartir:
Interacciones:
Votos:
45
Opiniones:
17
Seguidores:
8
Retrato de Kevin Franco Riquett
Autor:
Kevin Franco Riquett
Título:
El espectador construye la imagen, la imagen construye al espectador
Sinopsis:
El espectador y la imagen comparten una estrecha relación, definidos por una existencia de co-requisito involuntario.
Compartir:
Interacciones:
Votos:
9
Seguidores:
2

Próximos cursos online

Desarrollamos para ti los mejores cursos online de actualización profesional, que te permitirán formarte y especializarte de la mano de renombrados especialistas

Auditoría de Marca

Auditoría de Marca

Taller de práctica profesional: análisis, diagnóstico y programa de marca sobre casos reales

6 semanas
8 Abril

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

4 semanas
20 Mayo

Estrategia de Marca

Estrategia de Marca

15 claves para programar el diseño de símbolos y logotipos de alto rendimiento

4 semanas
24 Junio

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

3 semanas
2 Septiembre