Introduction to branding: Basic and advanced concepts of branding agencies (Page 2)

A starting point to understand everything about rebranding. A concise and practical guide to branding, personal branding and co-branding, with innovative ideas, success stories, specialized bibliography, debate forums, and valuable suggestions.

Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Brand Redesign

Analytical guide and working method for determining rebranding strategies

15 hours (approx.)
Septiembre

How to Justify the Design

How to build professional authority and overcome the problem of convincing the clients when presenting designs to them

15 hours (approx.)
Septiembre

Identity Design Process

Dealing with the client, budgeting and planning the stages of brand creation

15 hours (approx.)
Octubre

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