Introduction to branding: Basic and advanced concepts of branding agencies (Page 2)

A starting point to understand everything about rebranding. A concise and practical guide to branding, personal branding and co-branding, with innovative ideas, success stories, specialized bibliography, debate forums, and valuable suggestions.

Adrián Pierini Packaging and the World Cup Packaging desing specialty revolutionizes during mega sport events.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Julián Verna Official Communication Is Not Political Propaganda When state communication resources are misused for party interests.