Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Read in spanish
Logotipos al paso

At last there’s a colleague who does away with a myth: designing logos and other graphic ephemera is the beginning of an extensive process in which the company first has to «find» itself, before it – aided and abetted by management-, style-, advertising and design-consultants – reaches the apex of Corporate Design: the logo. I quote from a website:

«We involve up to 5 graphic designers on your behalf in order to get as much variety of designs as possible. We now offer a new logo design, done by at least 3 different graphic designers, for just 199 Euros».

There you are: if 1 designer makes a bad logo, 5 designers can make 5 bad logos. One can hardly get a decent meal for that sort of money these days! But there’s more: «This is a unique offer, well below the common price structure in this business of between 500 or even 2000 Euros». Wow! 2000 Euros? Weidemann was rumored to have been paid 200,000 old Marks for his DB logo back then. «Why are our prices so low? Our designers work from home. Our services are based on communication via electronic media between designer and client: e-mail, SMS, Chat, Internet. And our designers work in economically well-placed regions». So there. While they’re sitting at their computers all day chatting, they might as well do a few logos on the side. And obviously these regions are in the Eastern bloc, where the Euro is hard currency, software is quickly appropriated and intellectual property is valued about as high as the Russian Rouble, but where every other person is a Grand Master in chess and ace programer.

Go for it, all you clients who keep complaining about the high cost of labor. Here’s another service, apart from Call Centers, which you can delegate to people without much knowledge of German. It’ll save money and tiresome discussions. And if you don’t like the results, simply order another half dozen logos. That will keep 30 graphic designers busy and create jobs, albeit far away. We need to think globally!

Author
Erik Spiekermann Berlin

This article was previously published in Form magazine.

Published on 04/09/2013

IMPORTANT: This article does not express the opinion of the editors and managers of FOROALFA, who assume no responsibility for its authorship and nature. To republish, except as specifically indicated, please request permission to author. Given the gratuity of this site and the hyper textual condition of the Web, we will be grateful if you avoid reproducing this article on other websites. Instead, we suggest and value a partial reproduction, also including the name of the author, the title and the source (FOROALFA), a link to this page (https://foroalfa.org/articulos/logos-to-go) in a clear and visible place, inviting to complete the reading.

Autor:
Erik Spiekermann

More articles byErik Spiekermann

Article:

The Seventh Commandment

Article:

It’s Showtime

Article:

From the C-Word to the D-Word

Followers:
371

Related

Illustration:
Arnulfo Espinosa
Author:

Arnulfo Espinosa

Title:

Tipologías de símbolos

Synopsis:

Tan numerosos como los logotipos son los símbolos, signos con un potencial identificatorio que constituye un profuso universo, aparente infinito.

Votes:
65
Followers:
13
Idioma:
ES
Illustration:
Ricardo Acosta García
Author:

Ricardo Acosta García

Title:

¿Qué es la gestión de clientes en los servicios de diseño?

Synopsis:

Dentro de un estudio de diseño —en todas sus variantes—, la gestión de clientes es un aspecto vital de su organización y clave para su supervivencia a mediano y largo plazo.

Votes:
118
Comments:
54
Followers:
67
Idioma:
ES
Illustration:
Alukandra Coronado
Author:

Alukandra Coronado

Title:

Qué es la tampografía

Synopsis:

Un acercamiento a un sistema de impresión muy utilizado pero del que se conoce poco en el ambiente del diseño gráfico e industrial.

Votes:
53
Comments:
37
Followers:
1
Idioma:
ES
FOROALFA ISSN 1851-5606 | Contactar | Publicidad | ©Luciano Cassisi 2005~2017