Guillermo Dufranc
Professional
Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Diseño de packaging
Works at: Tridimage
Joined FOROALFA: 2010
- Followers:
- 572
- Votes:
- 2719
- Comments:
- 53
- Published articles:
- 7
Watch this video with Guillermo Dufranc👇👇👇
Practical advice and conceptual support to designers and communicators who deal with specific cases of brand strategy and design for companies and institutions
Articles by Guillermo Dufranc (7)
Zero Waste Packaging: Possible or Not?
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
The Power of Beauty in Packaging Design
Design's aesthetic quality increases value for products and brands, making them more desirable.
Strategy and Creativity are Part of Design
Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
The Rise of Craft Beer
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Recent activity of Guillermo Dufranc
572
May 2023 Published the article:
572
Sep 2020 I started following:
572
Aug 2020 My reply on the dialogue started by 
Esteban Trapani in the article 
El packaging regulado
Hola, Estéban. Gracias por tu comentario. En cuestiones de materiales son las empresas las encargadas de tomar decisiones.
En Chile están implementando un nuevo sistema de sellos para indicar si los materiales son reciclables.
En algún momento es posible que tengan que declarar si son hechos a partir de material virgen o reciclado.
Guillermo Dufranc is following 14 profiles
Joan Costa
Sep 2020
Monica Beatriz Piedrafita
Aug 2019
Luciano Cassisi
Dec 2018
Enrique Iturriaga
Nov 2018
Adrián Pierini
Nov 2015
Sebastián Vivarelli
May 2015
Rique Nitzsche
Mar 2014
Jorge Montaña
Feb 2014
There are 572 followers of Guillermo Dufranc
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