Articles on Graphic Design

Thoughts, case studies, book reviews, debates and tips on Graphic Design, written by prominent authors and carefully edited by FOROALFA.

Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Zero Waste Packaging: Possible or Not?
Synopsis:
Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.
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406
Portrait of Daniela Del Pino
Author:
Daniela Del Pino
Title:
Branding types
Synopsis:
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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35
Main illustration of the article Brief introduction to typography study in the antique book
Author:
Manuel Guerrero
Title:
Book: Brief introduction to typography study in the antique book
Synopsis:
A review about Marina Garone's book, that allows to understand a great part of the vocabulary currently used in editorial and typographic design.
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70
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
Logos to Go
Synopsis:
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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17
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6
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376
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Minimalist Packaging
Synopsis:
Minimalism requires to decide on what is really necessary from what is not.
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14
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3
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406
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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1
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3077
Portrait of Pablo Bertero
Author:
Pablo Bertero
Title:
Creative Myopia
Synopsis:
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
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1
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63
Portrait of Juanjo Junoy
Author:
Juanjo Junoy
Title:
To Think, Feel and Do: Three Clues to Perception
Synopsis:
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
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171
Main illustration of the article Zootype: Is It a Case of Typographic Latin American Amnesia?
Author:
Victor Garcia
Title:
Zootype: Is It a Case of Typographic Latin American Amnesia?
Synopsis:
Zootype is, perhaps, the first Latin American font awarded at an international contest, a fact that is often forgotten in regional historic reports.
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188
Portrait of David Gallo
Author:
David Gallo
Title:
Planned Obsolescence
Synopsis:
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
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74
Main illustration of the article Forum, “Fuero” and “Foras”!
Author:
Alfredo Gutiérrez Borrero
Title:
Forum, “Fuero” and “Foras”!
Synopsis:
On the shared construction of a design without geographical, academic or professional boundaries.
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281
Portrait of Lorena Garcia Hidalgo
Author:
Lorena Garcia Hidalgo
Title:
Why Does the Client Think Different?
Synopsis:
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
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Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
We Must Learn to Play the Game
Synopsis:
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
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696
Portrait of Leonardo Correa
Author:
Leonardo Correa
Title:
Web and Graphic Design for Posterity
Synopsis:
Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
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15
Portrait of Vanessa Lerner
Author:
Vanessa Lerner
Title:
Do We Really Know What a Graphic Brand Conveys?
Synopsis:
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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60
Main illustration of the article No Real Signs of Road Safety
Author:
Guido Battaglia
Title:
No Real Signs of Road Safety
Synopsis:
The role of visual communication in transit is vital, but not valued.
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16
Main illustration of the article Design on the Edge
Author:
Victor Garcia
Title:
Design on the Edge
Synopsis:
Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
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1
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188
Portrait of Sebastián Vivarelli
Author:
Sebastián Vivarelli
Title:
Making a Living as a Designer
Synopsis:
Why designers'compensation continues to be so low? A question that still calling for an answer.
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4
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1
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284
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
With or Without a Symbol
Synopsis:
An alternative trademark constrained by profile and communication.
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5
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3077
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
From the C-Word to the D-Word
Synopsis:
Designers must take care of the words we use to talk about our work.
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16
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4
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376
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
What Does My Design Communicate?
Synopsis:
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
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7
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1
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23
Main illustration of the article Posada Beyond La Catrina
Author:
Carla Santana
Title:
Posada Beyond La Catrina
Synopsis:
A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.
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Main illustration of the article Vindicating Handwriting
Author:
Carlos Rioja
Title:
Vindicating Handwriting
Synopsis:
Design is often associated with normalization and sterilization. But handwriting is still a good way to reconnect with our roots and recover vitality.
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Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Healthy Food has Changed Packaging Design
Synopsis:
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
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9
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2
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406
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Argentine Wine Needs Concept
Synopsis:
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
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406
Portrait of José Antonio Giménez
Author:
José Antonio Giménez
Title:
Ave, Caesar, Morituri Te Salutant
Synopsis:
The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
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Portrait of Adrián Pierini
Author:
Adrián Pierini
Title:
Packaging and the World Cup
Synopsis:
Packaging desing specialty revolutionizes during mega sport events.
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1
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1
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447
Main illustration of the article Green Models in Classroom
Author:
Camilo A. Angulo
Title:
Green Models in Classroom
Synopsis:
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
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11
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15
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199
Portrait of Luciano Cassisi
Author:
Luciano Cassisi
Title:
Less is Less, More is More
Synopsis:
The time is coming - to retire the nearly centenary motto «less is more».
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10
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5
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1249
Portrait of Soledad Dias
Author:
Soledad Dias
Title:
Learning, the Hard Way
Synopsis:
My first steps as an independent graphic designer. Mistakes and some useful tips.
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4
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38
Portrait of Rossy L. Jiménez González
Author:
Rossy L. Jiménez González
Title:
Graphic Design Students Have No Holiday Season
Synopsis:
It's not easy being a designer. It involves sacrificing so many things, among them, to be working at all times, because for a designer, what is «holidays season»?
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2
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18
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3077
Portrait of Joan Costa
Author:
Joan Costa
Title:
Birth and Evolution of the Brand in 7 Steps
Synopsis:
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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Main illustration of the article Felix Beltran
Author:
Joan Costa
Title:
Felix Beltran
Synopsis:
Magician and master of precise expressive form.
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3
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2184
Portrait of Pau De Riba
Author:
Pau De Riba
Title:
Invisible Design
Synopsis:
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
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47
Portrait of Pau De Riba
Author:
Pau De Riba
Title:
Reality of «Reality»
Synopsis:
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
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3
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