A Graphic Designer, professor, specialist in Packaging, with 37 years of experience. Teaching at Universidad Autónoma de Barcelona.
Areas of interest: Graphic Design, Web Design, Advertising, Communication, Branding, Technology
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La función publicitaria del envase
En términos generales eso va a depender del posicionamiento que se quiera transmitir con el envase. Dado que una parte sustancial del código visual se basa en una convención cultural, el packaging debe observar los usos y preferencias del mercado en el cual va a ser vendido. Es fundamental evitar la disonancia cognitiva si pretendemos que se entienda el mensaje. Un saludo.
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