How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
Mar del Plata, Buenos Aires Argentina
Profession: A Marketer
Specialization: Marketing Digital
Works at: Smart Future
Joined FOROALFA: 2007
I started my career in 2008 in the field of Visual Communication Design, focusing on Brand Identity Design, which provided me with a solid foundation in strategic brand building. In 2011, I began a transition into the world of digital marketing, where I have since embarked on a journey filled with experience and learning.
I have adapted to the evolution of new technologies and the development of channels, techniques, and tools. I enjoy learning, which is why I continuously train to keep enhancing my professional skills.
My career has allowed me to work on a large number of projects for clients of various sizes, from small businesses to multinational corporations, always as part of different teams and in various roles. Each project has been instrumental in my development.
Currently, I serve as the head of digital marketing at a digital branding agency, collaborating with diverse companies and teams, designing strategies, optimizing processes, and identifying and capitalizing on growth opportunities.
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
5 weeks ago My opinion in the article
Por qué el mejor diseño puede ser el más obvio
Valiosa reflexión, cada vez más necesaria. El sesgo contra lo obvio puede llevar a decisiones estéticas que sacrifican funcionalidad y claridad. Es clave la lucha contra el ego y recordar la importancia de resolver y comunicar, antes que sorprender.
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Analytical guide and working method for determining rebranding strategies
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How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
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