Norberto Chaves

Norberto Chaves was, and continues to be, the main reference in the field of communication, branding, and design.

Was a partner at Chaves-Belluccia (Barcelona-Buenos Aires), experts in Corporate Identity and consultants for companies and institutions on identity and communication strategies and programs.

Was Head of the Pedagogical Department and professor of Design Theory, Semiotics, and Communication Theory at the Faculty of Architecture and Urbanism (Universidad de Buenos Aires). Was a regular professor at the Escola EINA (Barcelona) between 1977 and 1984. Was a guest professor at universities and design schools in Spain and Latin America. Guest professor at business management seminars on design, image, and communication in Spain and Latin America.

Among his more than 30 published books are: La Imagen Corporativa (Gustavo Gili, Barcelona), El oficio de diseñar (Gustavo Gili, Barcelona, 2001), and El diseño invisible (Paidós, Buenos Aires, 2005). Co-author of Llibre Blanc del Disseny Gràfic a Catalunya (Generalitat de Catalunya, Barcelona), La Gestión del Diseño (IMPI, Madrid), Diseño y Comunicación (Paidos, Buenos Aires, 1997), La Marca Corporativa (Paidos, Buenos Aires, 2003).

In 2005, founded FOROALFA together with Luciano Cassisi and Raúl Belluccia.