Articles on Communication

Thoughts, case studies, book reviews, debates and tips on Communication, written by prominent authors and carefully edited by FOROALFA.

Portrait of Daniela Del Pino
Author:
Daniela Del Pino
Title:
Branding types
Synopsis:
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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35
Main illustration of the article Graphic identity: its aims
Author:
Luciano Cassisi
Title:
Graphic identity: its aims
Synopsis:
Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
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15
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4
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1249
Main illustration of the article Management vs. Leadership
Author:
Marco Rinaldi
Title:
Management vs. Leadership
Synopsis:
We don't need to manage the present but we should lead the future.
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1
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72
Portrait of Mariano Larrazabal
Author:
Mariano Larrazabal
Title:
Do you Know Really What Marketing Is?
Synopsis:
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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15
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Verbal/Non Verbal as an Identifying Polarity
Synopsis:
The typological role in identity reference.
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2
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1
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3077
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
The challenge of communicating value
Synopsis:
A question to which creative entrepreneurs have no answer to: the value of their proposal.
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696
Portrait of Mario Aleman
Author:
Mario Aleman
Title:
A Digital Ecosystem for the New Generations
Synopsis:
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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37
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Don't Mess with My Design!
Synopsis:
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
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9
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1
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3077
Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’
Author:
Victor Garcia
Title:
Kusi Kusi: Identity as a (regrettable) ‘State affair’
Synopsis:
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
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2
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188
Main illustration of the article The citizen designer
Author:
Fernando Rodríguez Álvarez
Title:
The citizen designer
Synopsis:
In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
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12
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4
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210
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Design and message credibility
Synopsis:
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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10
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3077
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
A “graphic Houdini”
Synopsis:
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
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5
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3077
Portrait of Sofia Escudero
Author:
Sofia Escudero
Title:
Holistic and bimodal study in packaging
Synopsis:
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
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2
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23
Main illustration of the article Graphic design's carbon footprint
Author:
Fernando Navia Meyer
Title:
Graphic design's carbon footprint
Synopsis:
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
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9
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1
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115
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
Social design: definitions
Synopsis:
Graphic design seeking for understanding between sender and receiver through communication.
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2
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118
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
Social design cases
Synopsis:
Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
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6
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118
Main illustration of the article Ambient design and new technologies
Author:
Mariane Garcia Unanue
Title:
Ambient design and new technologies
Synopsis:
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
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2
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1
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22
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
Innovation on Design Is Not Inside Design
Synopsis:
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
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3
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696
Portrait of Alfredo Gutiérrez Borrero
Author:
Alfredo Gutiérrez Borrero
Title:
When Conviction Gets in the Way
Synopsis:
Not all pathways lead us to the same design, nor we all have to design through the same pathway.
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4
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281
Main illustration of the article About Effectiveness
Author:
Fernando Del Vecchio
Title:
About Effectiveness
Synopsis:
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
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1
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696
Portrait of Julián Verna
Author:
Julián Verna
Title:
Official Communication Is Not Political Propaganda
Synopsis:
When state communication resources are misused for party interests.
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12
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3077
Main illustration of the article Instagram: Rage for Ubiquitous Image
Author:
Greta Sánchez
Title:
Instagram: Rage for Ubiquitous Image
Synopsis:
The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.
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4
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1
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78
Portrait of Pau De Riba
Author:
Pau De Riba
Title:
Invisible Design
Synopsis:
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
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47
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
What Does My Design Communicate?
Synopsis:
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
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7
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1
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23
Portrait of Jorge Del Toro
Author:
Jorge Del Toro
Title:
Creating Emotional Ties with Customers
Synopsis:
Companies should do more for their customers: they should establish an emotional connection.
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2
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23
Portrait of David Gallo
Author:
David Gallo
Title:
Planned Obsolescence
Synopsis:
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
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2
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2
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74
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
How to Design Political Campaigns
Synopsis:
A recommended structure for designing a political campaign.
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1
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2
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142
Portrait of Juanjo Junoy
Author:
Juanjo Junoy
Title:
To Think, Feel and Do: Three Clues to Perception
Synopsis:
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
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1
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171
Portrait of Vero Orso
Author:
Vero Orso
Title:
A Creative Methodology for Creative People
Synopsis:
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
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66
Portrait of Pablo Bertero
Author:
Pablo Bertero
Title:
Creative Myopia
Synopsis:
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
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1
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1
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63
Main illustration of the article Forum, “Fuero” and “Foras”!
Author:
Alfredo Gutiérrez Borrero
Title:
Forum, “Fuero” and “Foras”!
Synopsis:
On the shared construction of a design without geographical, academic or professional boundaries.
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0
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281
Portrait of Lorena Garcia Hidalgo
Author:
Lorena Garcia Hidalgo
Title:
Why Does the Client Think Different?
Synopsis:
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
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5
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2
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6
Portrait of Vanessa Lerner
Author:
Vanessa Lerner
Title:
Do We Really Know What a Graphic Brand Conveys?
Synopsis:
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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1
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60
Main illustration of the article No Real Signs of Road Safety
Author:
Guido Battaglia
Title:
No Real Signs of Road Safety
Synopsis:
The role of visual communication in transit is vital, but not valued.
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0
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16
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
With or Without a Symbol
Synopsis:
An alternative trademark constrained by profile and communication.
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5
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3077
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