Articles on Communication
Thoughts, case studies, book reviews, debates and tips on Communication, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Daniela Del Pino
- Title:
- Branding types
- Synopsis:
- Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 6
- Followers:
- 35
- Author:
- Luciano Cassisi
- Title:
- Graphic identity: its aims
- Synopsis:
- Not all graphic brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 15
- Comments:
- 4
- Followers:
- 1249
- Author:
- Marco Rinaldi
- Title:
- Management vs. Leadership
- Synopsis:
- We don't need to manage the present but we should lead the future.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Followers:
- 72
- Author:
- Mariano Larrazabal
- Title:
- Do you Know Really What Marketing Is?
- Synopsis:
- Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 15
- Author:
- Norberto Chaves
- Title:
- Verbal/Non Verbal as an Identifying Polarity
- Synopsis:
- The typological role in identity reference.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Comments:
- 1
- Followers:
- 3077
- Author:
- Fernando Del Vecchio
- Title:
- The challenge of communicating value
- Synopsis:
- A question to which creative entrepreneurs have no answer to: the value of their proposal.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 696
- Author:
- Mario Aleman
- Title:
- A Digital Ecosystem for the New Generations
- Synopsis:
- Our current ecosystem is Web 2.0, interactive publicity and online marketing.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 37
- Author:
- Norberto Chaves
- Title:
- Don't Mess with My Design!
- Synopsis:
- The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 9
- Comments:
- 1
- Followers:
- 3077
- Author:
- Victor Garcia
- Title:
- Kusi Kusi: Identity as a (regrettable) ‘State affair’
- Synopsis:
- A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Followers:
- 188
- Author:
- Fernando Rodríguez Álvarez
- Title:
- The citizen designer
- Synopsis:
- In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 12
- Comments:
- 4
- Followers:
- 210
- Author:
- Norberto Chaves
- Title:
- Design and message credibility
- Synopsis:
- Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 10
- Followers:
- 3077
- Author:
- Norberto Chaves
- Title:
- A “graphic Houdini”
- Synopsis:
- The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 5
- Followers:
- 3077
- Author:
- Sofia Escudero
- Title:
- Holistic and bimodal study in packaging
- Synopsis:
- The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Followers:
- 23
- Author:
- Fernando Navia Meyer
- Title:
- Graphic design's carbon footprint
- Synopsis:
- Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 9
- Comments:
- 1
- Followers:
- 115
- Author:
- Jorge Luis Muñoz
- Title:
- Social design: definitions
- Synopsis:
- Graphic design seeking for understanding between sender and receiver through communication.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Followers:
- 118
- Author:
- Jorge Luis Muñoz
- Title:
- Social design cases
- Synopsis:
- Social design as a part of graphic design is not only a matter of concepts; it is fundamentally awareness on what is designed and what is done.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 6
- Followers:
- 118
- Author:
- Mariane Garcia Unanue
- Title:
- Ambient design and new technologies
- Synopsis:
- New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Comments:
- 1
- Followers:
- 22
- Author:
- Fernando Del Vecchio
- Title:
- Innovation on Design Is Not Inside Design
- Synopsis:
- Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 3
- Followers:
- 696
- Author:
- Alfredo Gutiérrez Borrero
- Title:
- When Conviction Gets in the Way
- Synopsis:
- Not all pathways lead us to the same design, nor we all have to design through the same pathway.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 4
- Followers:
- 281
- Author:
- Fernando Del Vecchio
- Title:
- About Effectiveness
- Synopsis:
- Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Followers:
- 696
- Author:
- Julián Verna
- Title:
- Official Communication Is Not Political Propaganda
- Synopsis:
- When state communication resources are misused for party interests.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 12
- Author:
- Norberto Chaves
- Title:
- Corporate Brand: Selling a Design or Transfering a Resource?
- Synopsis:
- The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 9
- Comments:
- 2
- Followers:
- 3077
- Author:
- Greta Sánchez
- Title:
- Instagram: Rage for Ubiquitous Image
- Synopsis:
- The most succesful image social network, beyond predjudices about it triviality, is also a tool that can be used in marketing, visual education and ethnograpic research.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 4
- Comments:
- 1
- Followers:
- 78
- Author:
- Pau De Riba
- Title:
- Invisible Design
- Synopsis:
- After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Followers:
- 47
- Author:
- Jorge Del Toro
- Title:
- What Does My Design Communicate?
- Synopsis:
- Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 7
- Comments:
- 1
- Followers:
- 23
- Author:
- Jorge Del Toro
- Title:
- Creating Emotional Ties with Customers
- Synopsis:
- Companies should do more for their customers: they should establish an emotional connection.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Followers:
- 23
- Author:
- David Gallo
- Title:
- Planned Obsolescence
- Synopsis:
- Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 2
- Comments:
- 2
- Followers:
- 74
- Author:
- Sebastian Guerrini
- Title:
- How to Design Political Campaigns
- Synopsis:
- A recommended structure for designing a political campaign.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Comments:
- 2
- Followers:
- 142
- Author:
- Juanjo Junoy
- Title:
- To Think, Feel and Do: Three Clues to Perception
- Synopsis:
- Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Followers:
- 171
- Author:
- Vero Orso
- Title:
- A Creative Methodology for Creative People
- Synopsis:
- Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 66
- Author:
- Pablo Bertero
- Title:
- Creative Myopia
- Synopsis:
- The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Comments:
- 1
- Followers:
- 63
- Author:
- Alfredo Gutiérrez Borrero
- Title:
- Forum, “Fuero” and “Foras”!
- Synopsis:
- On the shared construction of a design without geographical, academic or professional boundaries.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 281
- Author:
- Lorena Garcia Hidalgo
- Title:
- Why Does the Client Think Different?
- Synopsis:
- When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 5
- Comments:
- 2
- Followers:
- 6
- Author:
- Vanessa Lerner
- Title:
- Do We Really Know What a Graphic Brand Conveys?
- Synopsis:
- If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
- Translations:
- Share:
- Interactions:
-
- Votes:
- 1
- Followers:
- 60
- Author:
- Guido Battaglia
- Title:
- No Real Signs of Road Safety
- Synopsis:
- The role of visual communication in transit is vital, but not valued.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 0
- Followers:
- 16
- Author:
- Norberto Chaves
- Title:
- With or Without a Symbol
- Synopsis:
- An alternative trademark constrained by profile and communication.
- Translations:
- Share:
- Interactions:
-
- Votes:
- 5
- Followers:
- 3077
More articles