Introduction to communication: Basic and advanced concepts of assertive communication (Page 2)

A starting point to understand everything about media. A concise and practical guide to communication, what is communication and digital communication, with innovative ideas, success stories, specialized bibliography, debate forums, and valuable suggestions.

Guillermo Dufranc Strategy and Creativity are Part of Design Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.

Sebastián Vivarelli Making a Living as a Designer Why designers'compensation continues to be so low? A question that still calling for an answer.

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Mariane Garcia Unanue Ambient Design and New Technologies New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?

Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Mario Aleman A Digital Ecosystem for the New Generations Our current ecosystem is Web 2.0, interactive publicity and online marketing.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Vanessa Lerner Do We Really Know What a Graphic Brand Conveys? If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?

Guido Battaglia No Real Signs of Road Safety The role of visual communication in transit is vital, but not valued.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

Julián Verna Official Communication Is Not Political Propaganda When state communication resources are misused for party interests.

Fernando Navia Meyer Graphic Design's Carbon Footprint Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.

Jorge Del Toro Creating Emotional Ties with Customers Companies should do more for their customers: they should establish an emotional connection.

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.