Articles of interest for the Communication area (Page 2)

Find the best thoughts, case studies, book references, debates and tips relevant to the area of Communication.

Main illustration of the article Ambient design and new technologies

Mariane Garcia Unanue Ambient design and new technologies New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?

Guillermo Dufranc Argentine Wine Needs Concept In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Vanessa Lerner Do We Really Know What a Graphic Brand Conveys? If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?

Main illustration of the article Paul Ricoeur and creative search

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

Julián Verna Official Communication Is Not Political Propaganda When state communication resources are misused for party interests.

Mario Aleman A Digital Ecosystem for the New Generations Our current ecosystem is Web 2.0, interactive publicity and online marketing.

Main illustration of the article No Real Signs of Road Safety

Guido Battaglia No Real Signs of Road Safety The role of visual communication in transit is vital, but not valued.

Main illustration of the article Graphic design's carbon footprint

Fernando Navia Meyer Graphic design's carbon footprint Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.

Jorge Del Toro Creating Emotional Ties with Customers Companies should do more for their customers: they should establish an emotional connection.

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.

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Articles of interest for the Communication area (Page 2)

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