Barcelona, Cataluña Spain
Profession: An Industrial Designer
Specialization: teoria del diseño
Works at: André Ricard
Joined FOROALFA: 2005
Industrial designer, writer, and professor. In total, author of more than 300 objects—many of which are present in numerous households. Has been one of the driving forces behind organizations such as ADI-FAD, ADP, and the NGO Design for the World.
Since 1961, has served as a jury member, participated in seminars, given lectures, and exhibited works in Spain, Russia, France, Austria, Switzerland, England, Portugal, Italy, Netherlands, Yugoslavia, Germany, Belgium, Denmark, Chile, and the USA.
President of ADI-FAD (1972-1974), Vice-President of ICSID (1963-1979), President of ADP (1978-1980), Vice-President of BCD, Barcelona Design Center (1990-1996). President of Design for the World (1999-2001).
From 1993 to 1998, served as director of the product design department at the EINA school, of whose Board of Trustees is a member.
Has received numerous awards, including: Delta ADI-FAD Awards; Eurostars, awards for the best European packaging; Verre Avenir Award from the Fédération du Verre (France, 1985); Worldstar Award from the World Packaging Organisation (Japan, 1986); National Design Award, granted by the Spanish Ministry of Industry, 1987; Award from the Spanish Federation of Packaging and Ordre Olympique from the International Olympic Committee (1993); Saint George’s Cross from the Generalitat de Catalunya (1993); Chevalier des Arts et des Lettres from France (1998); Honorary Member of the Sant Jordi Academy of Fine Arts (2000); Member of the Academy of Sciences and Arts of Barcelona (2012); Chevalier de la Légion d’Honneur from France (2012).
Is considered a master of industrial design and one of those responsible for the prestige of Barcelona’s design.
The essential of designing resides on the ability to imagine how things will work before they materialize.
Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
A possible new horizon for the world and for the Design.
Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.
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Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
Octubre
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre