Capital Federal
Buenos Aires
Argentina
A graphic designer, professional, with 15 years of experience. Lives in Capital Federal (Buenos Aires), Argentina. Specializes in Creación de Marcas. Works at CODERE ARGENTINA. Is interested in Audiovisual Design, Graphic Design, Web Design, Advertising, Communication, Illustration, Marketing, Branding, Technology, Motion Graphics, Art. Bárbara joined FOROALFA in 2020.
Graduated in Graphic Design from the University of Buenos Aires, with a postgraduate degree in Brand Building from the University of Business and Social Sciences, I have a comprehensive and diverse background in communication and digital development. My expertise includes Web Design with a specialization in front-end (Nueva Escuela de Diseño y Comunicación), WordPress CRM (Educación IT), and Community Management (Argentine Chamber of Commerce).
In recent years, I have expanded my technical profile in UX/UI at Academia Emprende BA and Motion Graphics & After Effects at Coderhouse, where I am also completing a specialization in SEO to strengthen my focus on user experience and high-impact visual content.
Currently, I lead the coordination of graphic and digital projects for Latin America at Grupo Codere, managing campaigns across markets including Argentina, Uruguay, Mexico, Panama, Colombia, and Spain. My role encompasses everything from concept creation for corporate and commercial campaigns to implementing 360 content strategies across diverse channels, overseeing a team of seven designers. Key business units include Codere Bingos, Racetracks, Codere Online, and sponsorship projects with teams such as River Plate, Lanús, and Talleres.
I am also a founding partner of Bartistic.com.ar, a creative agency that offers branding, graphic design, audiovisual, and web development solutions. With over 15 years of experience, we advise and develop customized, multidisciplinary strategies to elevate brands and projects.
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