Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Identificación institucional
Works at: Chaves-Belluccia
Teaches at: Universidad de Buenos Aires
Joined FOROALFA: 2005
Full Professor of Graphic Design 1, 2, 3, and 4 at the University of Buenos Aires, Faculty of Architecture, Design, and Urbanism. Director of the Final Graphic Design Project at the Universidad Santo Tomás de Aquino in Tucumán. Was a professor of the Graphic Workshop I and II in the Social Communication program at the Universidad de Entre Ríos. Faculty member of the Master’s Program in Design Processes at the Universidad Popular Autónoma del Estado de Puebla, Mexico.
Participates in congresses, seminars, and events with presentations or special classes on his two areas of particular interest: the teaching of graphic design and institutional identification and communication processes.
Publishes the book El diseño gráfico y su enseñanza, ilusiones y desengaños (Paidós, Buenos Aires, 2007) and, in co-authorship with Norberto Chaves, La marca corporativa. Gestión y diseño de símbolos y logotipos (Paidós, Buenos Aires, 2003).
Was a juror in several national graphic design competitions.
Partner at Chaves-Belluccia, experts in corporate identity and consultants for companies and institutions in the development of identity and communication strategies and programs.
In 2005, founded FOROALFA together with Luciano Cassisi and Norberto Chaves.
Giving products distinctive names and logos can add value, but it also entails significant risks. When is it beneficial to opt for proprietary names, and when is it better to use generic descriptions?
The name precedes the logo and is the entity's most fundamental asset. It guarantees continuity, even through visual changes, and circulates freely via word-of-mouth, building true recognition.
While organizations strive for novelty, effective communication relies on established codes and conventions. These shared norms allow audiences to instantly interpret messages and graphic genres, ensuring comprehension and successful dialogue.
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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Professional practice workshop: analysis, diagnosis and branding program on real cases
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Dealing with the client, budgeting and planning the stages of brand creation
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Keys for programming the design of high-performance logos and graphic symbols
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