
Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Identificación institucional
Works at: Chaves-Belluccia
Teaches at: Universidad de Buenos Aires
Joined FOROALFA: 2005
Full Professor of Graphic Design 1, 2, 3, and 4 at the University of Buenos Aires, Faculty of Architecture, Design, and Urbanism. Director of the Final Graphic Design Project at the Universidad Santo Tomás de Aquino in Tucumán. Was a professor of the Graphic Workshop I and II in the Social Communication program at the Universidad de Entre Ríos. Faculty member of the Master’s Program in Design Processes at the Universidad Popular Autónoma del Estado de Puebla, Mexico.
Participates in congresses, seminars, and events with presentations or special classes on his two areas of particular interest: the teaching of graphic design and institutional identification and communication processes.
Publishes the book El diseño gráfico y su enseñanza, ilusiones y desengaños (Paidós, Buenos Aires, 2007) and, in co-authorship with Norberto Chaves, La marca corporativa. Gestión y diseño de símbolos y logotipos (Paidós, Buenos Aires, 2003).
Was a juror in several national graphic design competitions.
Partner at Chaves-Belluccia, experts in corporate identity and consultants for companies and institutions in the development of identity and communication strategies and programs.
In 2005, founded FOROALFA together with Luciano Cassisi and Norberto Chaves.
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
2 weeks ago Published the article:
4 weeks ago My reply on the dialogue started by Gabriel Gutiérrez in the article
¿Y cómo está la marca de mi cliente?
Cuando se debe diseñar una marca nueva, no hay diagnóstico ya que no hay marca preexistente. En estos casos hay que determinar las características de la marca óptima, también llamada estrategia de marca, y diseñar en consecuencia.
6 months ago Published the article:
Train with the experts from our community.
View Courses (in Spanish)Refreshing courses to specialize with the best.
Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
Octubre
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre