
Buenos Aires Argentina
Profession: A Graphic Designer
Specialization: Identificación institucional
Works at: Chaves-Belluccia
Teaches at: Universidad de Buenos Aires
Joined FOROALFA: 2005
Full Professor of Graphic Design 1, 2, 3, and 4 at the University of Buenos Aires, Faculty of Architecture, Design, and Urbanism. Director of the Final Graphic Design Project at the Universidad Santo Tomás de Aquino in Tucumán. Was a professor of the Graphic Workshop I and II in the Social Communication program at the Universidad de Entre Ríos. Faculty member of the Master’s Program in Design Processes at the Universidad Popular Autónoma del Estado de Puebla, Mexico.
Participates in congresses, seminars, and events with presentations or special classes on his two areas of particular interest: the teaching of graphic design and institutional identification and communication processes.
Publishes the book El diseño gráfico y su enseñanza, ilusiones y desengaños (Paidós, Buenos Aires, 2007) and, in co-authorship with Norberto Chaves, La marca corporativa. Gestión y diseño de símbolos y logotipos (Paidós, Buenos Aires, 2003).
Was a juror in several national graphic design competitions.
Partner at Chaves-Belluccia, experts in corporate identity and consultants for companies and institutions in the development of identity and communication strategies and programs.
In 2005, founded FOROALFA together with Luciano Cassisi and Norberto Chaves.
Help to unblock problems and reduce the risk of mistakes in strategic branding and brand design processes
Last week My reply on the dialogue started by Gabriel Gutiérrez in the article
¿Y cómo está la marca de mi cliente?
Cuando se debe diseñar una marca nueva, no hay diagnóstico ya que no hay marca preexistente. En estos casos hay que determinar las características de la marca óptima, también llamada estrategia de marca, y diseñar en consecuencia.
5 months ago Published the article:
7 months ago Published the article:
Refreshing courses to specialize with the best
Analytical guide and working method for determining rebranding strategies
15 hours (approx.)
Septiembre
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
15 hours (approx.)
Septiembre
Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre