Articles on Transmedia

Thoughts, case studies, book reviews, debates and tips on Transmedia, written by prominent authors and carefully edited by FOROALFA.

Portrait of Joan Costa
Author:
Joan Costa
Title:
Birth and Evolution of the Brand in 7 Steps
Synopsis:
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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